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Job Details Applications closing on 05 November 2025, 09:00 AM. About The Role We are seeking an experienced and dynamic General Manager to lead the tourism operations of the Twelve Apostles precinct, which will include the brand-new Twelve Apostles Visitor Experience Centre (VEC), a flagship tourist destination along Australias iconic Great Ocean Road. This pivotal role holds full accountability for the visitor experience across the precinct, including the VECs operational excellence, financial performance, and strategic growth, all whilst ensuring an exceptional and sustainable visitor experience at one of Victorias most significant natural landmarks and tourist attractions which welcomes over 2 million visitors annually. The General Manager will provide comprehensive leadership and strategic oversight for all aspects of the precinct and VEC visitor experience, from its critical pre-opening development phase through to ongoing operational excellence and sustainable growth. As a key member of the organisations leadership team, you will shape the future of this world-renowned site, contributing to regional tourism and driving innovative initiatives to enhance visitor engagement and precinct dispersal. Given the VEC is under construction, this role will initially have a significant focus on project leadership and pre-opening activities, with the role initially based at our Torquay office until the VEC office is open. The General Manager will ensure the successful establishment and daytoday management of this worldclass landmark, aligning operational objectives with the strategic vision of Great Ocean Road Coast & Parks Authority (GORCAPA) and broader regional tourism goals. In Essence, The General Manager Is Accountable For Successful Project Delivery & Commissioning: Leading GORCAPAs role in the project and coordinating preopening activities to ensure the VEC is built, fitted out, and ready for day one opening. Operational Excellence: Overseeing all daytoday commercial operations to deliver an outstanding and worldclass visitor experience. Financial Performance: Achieving full P&L responsibility, driving revenue, and ensuring fiscal sustainability. Strategic Growth: Developing and implementing initiatives to enhance precinct capacity, product offerings, and visitor engagement. Stakeholder Management: Building and maintaining strong relationships with subtenants, government bodies, licensed tour operators, tourism partners, and the community. Risk Management & Compliance: Ensuring a safe, compliant, and wellmanaged environment for all. About You You will be an experienced Senior Leader with strong commercial acumen gained from operating largescale visitor attractions, tourism destinations, sporting facilities, mixeduse hospitality, major events, or complex public venues. Youll have significant experience managing budgets, driving revenue and profitability in a commercial environment, whilst enhancing the overall visitor experience. Experience in preopening an attraction or event will be highly regarded. This is a onceinalifetime chance to be part of opening and operating an Australian icon that will celebrate the regions beauty and honour our responsibility to care for Country. Applications Require A current resume Cover Letter #J-18808-Ljbffr