Skip to Main Content

Job Title


Category Marketing Manager


Company : Target Australia


Location : Melbourne, Victoria


Created : 2025-11-05


Job Type : Full Time


Job Description

Category Marketing Manager Target Australia the newest office launches in Chadstone in early 2026. The Category Marketing Manager is responsible for planning, developing and implementing the marketing communication strategy that drives short, long and alwayson commercial category performance. The role also manages the endtoend project delivery of seasonal events and campaigns in line with Targets values. What you will do Leverage customer insights, data and business objectives to develop short and longterm category strategy that drives commercial outcomes. Identify category gaps, audience behaviour and changes required to achieve marketing objectives and sales growth. Partner with Buying Group teams as a customer expert to build joint strategies and execute marketing communications across paid and organic media channels for grow, maintain and decline categories. Deliver integrated, endtoend omnichannel key category campaigns and events, including supplierfunded and retailmedia initiatives. Provide leadership and coaching within the Category and wider Marketing team. Report insights and results back to the category/buying group teams to support growth opportunities relevant to the product categories. What were looking for 7+ years in marketing and communications with a retail, FMCG or major brand background. Tertiary qualification in Marketing, Media or Communications. Demonstrated ability to make a measurable and scalable commercial impact through marketing plans. Experience in leveraging supplier relationships and associated funding opportunities. Clear understanding of integrated marketing projects briefing, creative, media, PR, tactical activations and events. Proven ability to work and deliver projects as part of a crossfunctional team to create fully integrated campaigns. Strong stakeholder engagement skills across multiple channels. Experience leading a team through clear direction, coaching and guidance. Results in a complex, fastpaced environment with tight timelines. Benefits Well Offer Access to our team member discount programme across the Wesfarmers network, including Target, Kmart, Bunnings and Officeworks. A free OnePass membership with free delivery across Target and Kmart on eligible products. Exclusive discounts in entertainment, travel, lifestyle and health from over 60 suppliers. Opportunity to participate in a bonus programme for eligible team members. Free onsite parking when required to work from the office. Inclusive parental leave and ongoing support through our partnership with Circle In for all team members. A dynamic learning and support programme. Opportunity to fasttrack your career through the Mentor Programme as a Mentee or Mentor. Recognition through the Kudos programme, where peers nominate you for prizes. Ability to purchase shares through a salary sacrifice arrangement with Wesfarmers. Great career opportunities across the broader Wesfarmers Group. Place you can belong We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all team members can contribute and succeed. Tell us if you need workplace adjustments email [email protected]. #J-18808-Ljbffr