Job Title

Head of Coaching at SHE-com| CMO + CO-Founder @LUMIE health | Strategy to execution | Team builder | Ex SoL Cups, Peloton AU | I turn consumer Organic Digital Marketing Coach FullTime, Salaried Coaching Role About The Role Youre an organic content expert who lives and breathes ecommerce. Youve worked inhouse or alongside productbased brands, building organic strategies that drive real sales. Youve led Instagram and TikTok content plans, used Pinterest for product discovery, and turned ideas into viral moments. You know how to brief and manage creators. Youve built brand rep programs that get traction and drive revenue. Youre a pro at turning content ideas into strategy and content calendars that convert. Youre confident on camera. Whether filming training modules, doing live walkthroughs, or jumping on stories to break down trends, youre clear, engaging, and inspiring. You know how to teach in a way that feels simple and actionable. Most importantly, you genuinely care about helping female founders succeed. Youre energized by their wins and ready to use your expertise to guide hundreds of women through their content growth journey. The Opportunity This isnt a traditional coaching role. Youll be the voice of our organic strategy, shaping curriculum, creating content, showing up as one of our social media faces, and helping our members grow without ad spend. If youve spent years crafting organic content strategies for D2C brands and youre ready to use that knowledge to empower hundreds of female founders, this is your moment. What You''ll Do Strategic Coaching: Deliver 1:1 and group coaching sessions focused on organic content, UGC, and brand rep strategies for productbased businesses Content Creation: Appear on camera regularly across our social platforms and member training content, delivering tutorials, lives, and trends Curriculum Development: Build out content modules, plugandplay templates, brand rep programs, and creator hiring systems Social Strategy: Help clients craft content calendars, leverage trends, and optimise their organic channels Creator Campaigns: Teach members how to hire, brief, and measure success with UGC creators and influencers Brand Rep Programs: Develop and support members in building rep systems that drive traffic and sales Trend Monitoring: Keep a pulse on whats hot on TikTok, Instagram and Pinterest, and translate that into actionable insights for members Visual & Copy Direction: Guide members on what visuals, copy, and hooks work right nowand why Why This Role Is Different Impact at Scale: Your expertise will directly influence hundreds of femaleled brands, not just one at a time Camera Confidence Required: Youll be one of the public faces of our coaching team on social media and inside our programs Creative Freedom: Youll help shape our curriculum, community content, and internal organic strategy Visibility: This is a highprofile role within our community. Youll be recognised, valued, and positioned as the goto content coach Remote Flexibility: Work from anywhere while being part of a close, missiondriven team Growth Trajectory: As SHEcom scales, so does this rolewith potential to lead organic strategy across all programs Community Access: Join a highvibe network of expert coaches, attend live events across Australia, and immerse yourself in the SHEcom movement What We''re Looking For Ecommerce Experience: Minimum 3 years in organic content or social media marketing for productbased D2C brands Social Expertise: Deep understanding of Instagram and TikTok, with bonus points for Pinterest Creator & Rep Strategy: Proven success briefing creators, running UGC campaigns, and scaling through organic advocates OnCamera Confidence: Youre happy to be seen, heard, and lead the way on social with clarity and energy Teaching Ability: You can simplify complex strategies and help brand owners take real action Trend Obsessed: You stay ahead of whats working and bring fresh ideas into the community Mission Alignment: You care deeply about helping female founders feel empowered and supported FullTime Role: This is a fulltime, salaried position with loads of room for growth What Success Looks Like Members consistently report organic growth and stronger conversions after working with you Youve created content frameworks and brand rep strategies that become core parts of our curriculum Youre recognised in the SHEcom community as the goto expert in content and social strategy Youre showing up regularly on socials and inside our programs, helping elevate the brand and our members You bring fresh ideas, genuine care, and thought leadership to the team How To Apply If youre ready to turn your organic content expertise into meaningful impact for female entrepreneurs, we want to hear from you. Email your resume and a brief cover letter along with a 2 minute video explaining: Your biggest organic marketing win for a product brand and what made it work Why youre passionate about supporting female founders One organic content trend youre loving right now Send to: [email protected] Subject line: Organic Marketing Coach Application SHEcom is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Referrals increase your chances of interviewing at SHEcom by 2x. #J-18808-Ljbffr