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About Success TutoringSuccess Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.Role OverviewWe are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.This is a consultancy-based role with flexible hours, reporting directly to the CEO.Key ResponsibilitiesStrategic LeadershipDevelop and refine the company-wide marketing strategy aligned with growth objectives.Advise the executive team on branding, positioning, and market opportunities.Oversee marketing calendar, launch campaigns, and performance planning.Team Leadership & ManagementLead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.Implement accountability, productivity systems, and creative workflows.Run weekly marketing stand-ups and reporting meetings.Growth & Demand GenerationDesign and optimise funnels for franchise recruitment and student acquisition.Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.Ensure landing pages, websites, and conversion systems are optimised.Brand & Creative DirectionMaintain and evolve brand tone, creative direction, and campaign quality.Review and approve key marketing content.Support the growth of video-based personal branding and PR opportunities.Data & ReportingMonitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.Implement tracking systems and attribution reporting.Type & StructureContractor and Retainer model (~8 hours per week)Remote work with flexibilityAvailable for weekly leadership check-ins, team calls, and performance reportingCompensation$60$150 per hour (depending on experience)Retainer structure aligned to weekly hoursWhy Join Us?Shape the marketing engine of a fast-scaling global education brandWork directly with the CEO & executive leadership teamLead a motivated team and build scalable marketing systemsFlexible, high-impact strategic roleProven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand buildingDemonstrated ability to lead, coach, and scale marketing teamsAnalytical and data-driven with strong performance marketing understandingHighly organised, proactive, and execution-focusedStrong communication and creative direction skills #J-18808-Ljbffr