Skip to Main Content

Job Title


Senior UX Strategist


Company : PlayHQ Sports


Location : Melbourne, Australia


Created : 2025-11-29


Job Type : Full Time


Job Description

OverviewWe''re looking for a seasoned product discovery and UX design specialist with AI expertise to join a brand new greenfields product squad and drive our next phase of innovation and rapid expansion. You might be a UX designer with a solid product mindset, or a PM who''s equally great on the UX front. Either way, you''re obsessed with understanding users and passionate about leveraging AI to automate and enhance product experiences.Your mission: Discover and design intelligent experiences that make sports administration and participation easier, faster, safer, and more accessible for millions of users across our global ecosystem.Working in a hybrid environment (1-2 days per week in our Melbourne CBD office), you''ll spend your time deeply learning about sports administrators'' workflows and collaborating with our engineering teams to create AI-powered products that reduce the work and increase the play.What You''ll Be DoingUser Research & DiscoveryConduct deep-dive research across our diverse user base of over 2M players, parents, coaches, officials, and 100K administrators.Navigate the complexity of multiple user types across different sports and countries, understanding their unique needs and workflowsRun user interviews to understand complex sports workflows on a granular levelUse data and insights to identify AI automation opportunities and build an evidence-backed roadmapCreate and test AI prototypes with real sports communitiesAI-Powered Experience DesignDesign intelligent automation features that help administrators manage operations more efficientlyCreate AI-driven solutions for complex challenges like automated fixture generation, grading, and scoringEnhance participant experiences using emerging technologies to keep players engaged between gamesBuild trust in AI recommendations through transparent, explainable design patternsCross-Functional CollaborationPartner closely with full-stack engineering teams to bring AI features to lifeWork with data teams to identify patterns and opportunities for intelligent automationCollaborate with customer teams to validate solutions and gather real-world feedbackEngage directly with sports organisations to understand their unique operational needsManage internal stakeholder alignment while maintaining focus on user outcomesWhat Success Looks Like to usTime savings: Measurably reducing the administrative burden on volunteers and administrators through intelligent automationUser adoption: Driving engagement with AI features that genuinely solve user problemsProduct impact: Contributing to our ambitious user growth goals and product expansionCommunity impact: Designing experiences that truly put community first and solve real problems for end usersWhat We''re Looking For7+ years of UX design and/or product management experience with proven ability to ship products at scalePortfolio demonstrating AI product design experience and measurable successAI-native mindset you actively use AI tools to augment your own workflows and can champion AI adoption across the businessAdvanced proficiency in modern design tools and prototypingExperience with B2B SaaS or building products with complex, multi-stakeholder workflowsUser research expertise you know how to uncover insights that drive product decisionsMulti-market experience comfortable designing for diverse user needs across different regions and use casesHighly ValuedExperience with sports technology or community platformsFamiliarity with grassroots sports culture and administration (bonus points if you''ve been part of a sporting club!)Experience working in a scale-up or growth-stage company environmentBackground in designing chat interfaces, conversational UI, or recommendation systemsWhy PlayHQ?Impact: Your designs will directly improve how millions of people participate in sport globally, supporting the volunteers who make community sports possible.Growth: Join us as we scale globally - we are in 3 countries and 7 sports today, but will double each of thoseTechnology: Work with a modern tech stack and cutting-edge AI capabilities to solve real-world problems that matter to communities.Culture: Hybrid working (1-2 days in Melbourne CBD) giving you flexibility while maintaining team connection.Mission: Be part of unleashing the life-changing power of community sport, making it more accessible and enjoyable for people around the world.Ready to Transform Sports Technology?If you''re excited about using AI and design to revolutionise how millions of people worldwide experience community sports, we want to hear from you. Join us in building the future of sports participation.PlayHQ celebrates diversity and welcomes applications from all backgrounds. We''re building technology for sports communities worldwide, and we believe our team should reflect that diversity. #J-18808-Ljbffr