Job Title

Overview Join to apply for the Marketing Operations Lead DTC - APAC role at The Walt Disney Company . Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement. As a Marketing Operations Lead, you will drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. You will be accountable from solution design to solution build and deployment. You will also assist with establishing a best practice environment that champions the application of data/technical messaging solutions against existing capabilities and channel subject matter with regional partners. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include handson coding, test instrumentation, marketer strategy thoughtpartner, and user advocate leveraging expert internal resources when appropriate. Key Responsibilities Build, test and deliver lifecycle messages Execute messaging optimization and best practice adoption Run split and multivariate tests, ensuring test protocols are administered to minimize bias Coordinate with market strategist in the creation and management of marketing campaign processes to drive video content engagement from our subscribers Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure theyre addressed Lead messaging solutions with an assigned team of Marketers and Analytics Administer complex experiments while balancing requests to achieve compounding business impact by mitigating churn Engage and apply functional knowledge of messaging, template scripting and agile knowledge to uphold the TWDC quality standards Ensure endtoend connections for messages through robust crossfunctional communication, followed by legal documentation to ensure compliance Navigate difficult conversations, escalated issues to leadership when partners are not aligned, and communicate milestone blockers and achievements to leadership Monitor messaging programs and campaigns, and mitigate or flag issues to partners Traffic messages utilizing targeting capabilities while balancing against business goals Implement and audit all analytic encoding to enable messaging effectiveness and manage journey programs Drive messaging reporting and run adhoc analysis when requested Ensure all messages conform to GDPR and other legal or compliance requirements Document all solutions (e.g., GitHub, Wiki) to ensure transparency Manage a functional area: Early Life, subregion, or journey technical functionality Assist with managing message scrum (intake, issue assignment, build/release, sprint closure) Oversee messaging builds endtoend, ensuring flawless execution and quality assurance Ideal Experience Degree in Marketing, IT, Computer Science, or related field 6+ years of experience in marketing operations Proficiency in HTML, template scripting (AMPscript, Liquid), and SQL Strong problemsolving skills and ability to multitask Selfmotivated with a drive to exceed expectations Experience with messaging platforms like Braze, Salesforce Marketing Cloud, or Adobe Experience Manager Strong Microsoft Office skills High attention to detail and accuracy Excellent time management and organizational skills Strong communication skills, both written and verbal Additional Information This is a unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand. If this role captures your imagination, then apply now! The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing [email protected]. If you are an external candidate, please note only applicants who have the unrestricted right to work in Australia/New Zealand will be considered for this role. For Disney Cast Members, please contact our recruitment team to apply directly. #J-18808-Ljbffr