About the Company A rare opportunity to join a major Australian & New Zealand fashion retailer is seeking a dynamic and commercially minded Head of Marketing to lead brand, digital and customer strategy across a large omni-channel footprint. With 100+ stores and a rapidly expanding e-commerce channel, the business is known for its trend-driven product, fast-paced environment, and commitment to delivering an engaging, accessible customer experience. This is a pivotal leadership role within a growing organisation that is investing heavily in brand, digital capability and customer engagement. Role Purpose As the Head of Marketing, you will own the end-to-end marketing agenda across Australia and New Zealand. Youll shape the brand strategy, elevate digital performance, drive customer acquisition and loyalty, and deliver integrated campaigns that translate into commercial growth. This role blends high-level strategy with handson execution, partnering closely with Product, Retail Operations, Ecommerce and the Executive team. Key Responsibilities Brand & Marketing Strategy Lead the annual marketing plan and multibanner brand strategy. Strengthen brand positioning within the womens fashion category across ANZ. Ensure consistency across brand identity, tone, content and visual expression. Lead seasonal GTM planning including campaign direction, storytelling and content. Digital, Social & Creative Own performance marketing, paid social, SEO/SEM and influencer strategy. Grow traffic and ROAS across Meta, Google, TikTok and emerging platforms. Oversee content production, creative direction and brandled campaigns. CRM, EDM & Loyalty Drive customer segmentation, lifecycle journeys and email marketing strategy. Strengthen loyalty initiatives, database growth and personalisation. Use customer insights and trade performance to drive targeted communication. E-commerce & OmniChannel Partner with Ecommerce to optimise onsite conversion, UX and promotional execution. Align marketing with key trading moments, store traffic drivers and inventory priorities. Leverage analytics to demonstrate connection between marketing activity and sales results. Retail Marketing & Visual Merchandising Oversee instore marketing, VM excellence and campaign execution. Ensure windows, POS and promotional signage align with brand and trading priorities. Collaborate with Operations and State Managers to support store initiatives and events. Budget, Reporting & Performance Manage the marketing budget and forecasting cadence. Track ROAS, CAC, campaign effectiveness, sales uplift and margin impact. Provide regular performance dashboards to senior leadership. Review agency partnerships and ensure commercial value and ROI. Leadership & CrossFunctional Influence Lead, mentor and develop a creative, highperforming marketing team. Partner with Product, Buying, Retail Ops, Finance, Ecomm and IT. Manage strong agency and vendor relationships across media, creative and production. Experience & Capabilities 6+ years experience in marketing leadership across retail, fashion, beauty or FMCG. Strong track record in digital performance marketing and contentled brand building. Commercial mindset with understanding of P&L levers, promotional cycles and stock flow. Proven experience in omnichannel retail environments with high trading intensity. Strength in data interpretation and insightled strategy development. Highlevel stakeholder management capability. Energetic, creative, organised and able to execute at pace with a bias for action. Perks & benefits Competitive Executive Package Attractive salary, performance incentives and longterm career growth within a rapidly expanding retail group. Product Perks Enjoy generous employee discounts across a large portfolio / multi brand HighImpact Leadership Role Direct influence over brand direction, digital growth, customer strategy and commercial performance across ANZ. Creative, FastPaced Environment Work with a dynamic, trenddriven product team and a passionate marketing department with strong investment in digital and brand capability. Supportive Culture & Executive Exposure Reporting into the CEO and working along side senior leadership team, with full visibility and decisionmaking impact. Professional Development Opportunities to lead innovation, build capability, partner with bestinclass agencies, and shape the future of an established retail brand. Employee Rewards & Events Access to team celebrations, brand launches, recognition initiatives and internal engagement programs. Apply Now This confidential search represents an exceptional opportunity to shape the marketing future of a large and growing fashion retailer. If youre a strategic, commercially minded and creatively driven marketing leader ready to make a significant impact, wed love to hear from you. Give Chelsea a call on 0490042434 for more info. #J-18808-Ljbffr
Job Title
Head of Marketing