$120,000 $140,000 per year + uncapped bonus HEAD OF WHOLESALE SALES Rustica Sourdough Melbourne-based (covering Greater Melbourne & regional Victoria) About Rustica Sourdough Since 2012, Rustica Sourdough has been a Melbourne benchmark for artisan sourdough and pastry. With five flagship bakery-cafs and a thriving wholesale division supplying hundreds of Victorias best cafs, restaurants, hotels, and retailers, we are one of the most respected and fastest-growing bakery brands in the state. The Opportunity We are expanding our wholesale team and are looking for a proven gun salesperson who lives and breathes B2B foodservice/hospitality sales. This is a high-impact role with direct influence on the growth of our wholesale division. Responsibilities Hunting new business and winning major accounts (cafs, restaurants, hotels, provenances, independent grocers, catering companies) Growing and protecting existing key accounts Consistently hitting and exceeding ambitious monthly and quarterly revenue targets Representing Rustica at events, product tastings, and chef/restaurant openings Monitoring competitor activity and identifying new opportunities in the market Preparing professional proposals, tenders, and tailored account-growth plans Managing your pipeline, activities, and customer insights in our CRM (we use HubSpot) Collaborating closely with production, logistics, and marketing teams to deliver seamless customer experiences Providing regular sales forecasts and reports to senior management What you bring 37+ years B2B sales experience with a demonstrable track record of smashing targets Existing network within Melbourne/Victorias hospitality and foodservice industry (highly regarded) Proven success selling premium bakery, pastry, or artisan food products (strongly preferred) Exceptional negotiation, presentation, and relationshipbuilding skills Analytical mindset you can spot trends, read accounts, and turn insights into revenue Highly organised, autonomous, and driven by results A genuine passion for artisan bread and pastry (youll be tasting and talking about it daily!) Valid drivers licence and own vehicle (travel across Melbourne & regional Victoria required) What we offer Work with one of Victorias most loved and respected bakery brands Highly competitive base salary + super + car allowance + tools of trade Lucrative quarterly bonus uncapped and directly tied to the revenue you generate Real influence your wins will shape our wholesale growth and future product range Supportive, fun, and highperforming team culture Staff discounts across all Rustica bakerycafs and product for your own events If youre a proven closer who gets a kick out of turning a caf owner or head chef into a longterm Rustica wholesale partner, we want to hear from you. Application questions Which of the following statements best describes your right to work in Australia? How many years experience do you have as a sales representative? How many years of B2B sales experience do you have? Do you own or have regular access to a car? Do you have a current Australian drivers licence? How many years experience do you have in the hospitality & tourism industry? How many years of field sales experience do you have? Which of the following Microsoft Office products are you experienced with? #J-18808-Ljbffr
Job Title
Head of Wholesale Sales