Job Title

Direct message the job poster from Samsung Ads Managing Director @ White Bay | Creative Recruitment Solutions - Lover of dogs Samsung Ads is the advertising division of Samsung Electronics, leveraging the power of data, technology, and scale to deliver seamless brand experiences on the largest screen in the home, the Connected TV. We provide highimpact, precisiontargeted advertising solutions that help brands engage audiences at the moments that matter most. Our capabilities are built on three core pillars: Unmatched firstparty data from millions of Smart TVs in Australia and worldwide Advanced data science that drives actionable insights Highimpact ad inventory that ensures reach and relevance on the biggest screen in the home As the Connected TV (CTV) market across APAC continues its rapid expansion over the next 510 years, Samsung Ads is positioned to lead the charge driving innovation, empowering brands and agencies, and helping them unlock greater value from their media investments. This role plays a pivotal part in that journey by championing the power of data and research to deliver smarter outcomes and turning insights into strategic action. About the Position: At the core of this role is advanced data analysis. As Research & Insights Lead, youll be a strategic force within the business, deepening our understanding of TV viewership trends, translating data into meaningful insights, and positioning Samsung Ads as a thought leader in the CTV and digital advertising space. Youll work closely with internal teams and clients to: Interrogate complex data sets to uncover audience behaviours and market dynamics Apply rigorous methodologies and critical thinking to turn viewing data into clear, strategic stories and narratives Guide brands and agencies toward more effective advertising decisions Take ownership of the full lifecycle of research and insights delivery Ideal Candidate: Were seeking an experienced, proactive, and forwardthinking research professional with a deep passion for insights and storytelling. You thrive on developing hypotheses, interrogating complex datasets, and uncovering meaningful trends that reveal market dynamics and audience behaviour. Your analytical rigor and sharp narrative skills fuel the creation of compelling reports. You must bring: Exceptional analytical acumen and a proven track record in research analysis and insight generation Expertise in distilling complex datasets into clear, compelling narratives that drive understanding and impact A strategic mindset with the ability to translate insights into actionable recommendations for brands and agencies Outstanding communication skills that engage and influence stakeholders across all levels A collaborative spirit and a natural problemsolver who enjoys building innovative solutions with crossfunctional teams Demonstrated leadership in managing projects and delivering strategic outcomes that move the business forward This Sydneybased role reports directly to the APAC Head of Marketing and Analytics and offers the opportunity to shape a worldclass advertising sales organisation at the forefront of CTV innovation. You will work in close collaboration with Marketing, Data & Analytics, and Sales teams to produce industryleading work. Youll also collaborate with global teams across Samsung Ads to share insights, align strategies, and amplify best practices ensuring we make the most of our global network to drive growth and impact. Key Responsibilities: As Research & Insights Lead, your mission is to harness Samsungs proprietary data and advanced technology to drive meaningful engagement with brands and agencies. Youll lead tailored research initiatives that support the Sales team and spearhead thought leadership projects that educate the market on the value and future of Connected TV. Research Strategy & Execution: Define and own the research roadmap. Lead endtoend projects that quantify Samsung Ads impact on brand outcomes and commercial performance. Apply rigorous methodologies, ensure statistical validity, and translate findings into compelling narratives that align crossfunctional stakeholders. Conceptualisation & Hypothesis: Formulate research hypotheses grounded in data trends and market intelligence. Design research initiatives that test emerging themes, validate customer behaviours, and connect insights directly to Samsung Ads strategic objectives. Advanced Data Analysis & Insight Generation: Apply advanced analytical techniques and frameworks to extract actionable insights from Samsungs rich firstparty datasets and relevant thirdparty sources. Surface viewing behaviours and audience patterns through reports, whitepapers, dashboards, client presentations, press articles, fact sheets, and bespoke analysis. Thought Leadership: Own the APAC Thought Leadership strategy. Collaborate with Product Marketing, Strategic Marketing, Sales, and Data & Analytics to define objectives and deliver highimpact research that positions Samsung Ads as a category leader. Crossfunctional Collaboration: Partner with teams across Data & Analytics, Marketing, and Sales to ensure research initiatives are strategically aligned and commercially impactful. Market Education & Client Engagement: Represent Samsung Ads in client meetings and industry forums. Educate partners on our unique data capabilities and codevelop datadriven initiatives that unlock value and drive business outcomes. Research Partners: In close collaboration with our Partnerships and Data & Analytics teams, cocreate solutions, uncover new insights, and expand Samsung Ads insights and research related opportunities through existing and potential net new relationships with external researchorientated organisations. Research & Insights Leadership: Provide guidance, frameworks, and training to internal teams and external partners on best practices and standards. What youll need to succeed in this role? To be successful, you will possess the following skills and attributes: Qualifications Bachelors degree or equivalent experience 10+ years in agency, media owner, or consulting environments 10+ years in research analytics/insights roles Proven Experience Demonstrable experience leading and executing research projects, producing outputs such as reports, whitepapers, and articles. Your analytical thinking, data synthesis, narrative structuring, and interpretation must have been central to the final material released. Full ownership from hypothesis through publication, conducting the analysis and ensuring the work is methodologically rigorous, evidencebased, and marketrelevant. Domain Expertise Knowledge of research design and frameworks for analysis Deep understanding of Streaming TV, Linear TV, and Digital Video Proficiency in quantitative and qualitative research methodologies Expertise in market research and audience behaviour Thorough understanding of the media landscape and media agency ecosystem Strong experience designing data solutions aligned to client business needs Knowledge of measurement, attribution Communication & Influence Ability to craft clear, concise narratives that simplify complex topics Skilled at bridging technical and business audiences Strong client consulting and stakeholder engagement capabilities Comfortable leading client meetings and uncovering strategic needs Proven relationshipbuilding skills across internal and external teams Confident in leading conversations and managing crossfunctional projects Leadership & Execution Change leadership: drive adoption, secure stakeholder buyin, and embed new practices Experience influencing senior leadership and shaping strategic direction Strong multitasking and prioritisation skills in fastpaced environments Highquality written communication to support change and influence Selfmotivated, independent, and eager to learn new concepts Collaborative mindset with a focus on refining team processes, tools, and standards Interested? Apply now to join the advanced TV revolution with Samsung Ads. For more about our offering: www.samsungads.com This role is managed by our recruitment partner: White Bay Seniority level MidSenior level Employment type Fulltime Job function Strategy/Planning, Advertising, and Research #J-18808-Ljbffr