Job Title

Overview VGW is an interactive entertainment company delivering world-class, free-to-play games. We are looking for a Head of CRM to lead our CRM Marketing team based in Sydney. The Head of CRM is responsible for driving and optimising the end-to-end player lifecycle through data-driven marketing strategies to maximise activation, engagement, retention, re-activation and high-value player engagement. This role leads the CRM team to utilise cutting-edge technology to shape personalised experiences at scale, in partnership with internal stakeholders. Key responsibilities Work alongside the VP of Customer Engagement to develop a contact strategy to drive sustainable revenue growth and player retention across the entire player lifecycle. Influence strategy and decision-making in relation to lifecycle marketing across the organisation. Champion a data-driven culture, leveraging data science, advanced analytics and customer insights to identify growth opportunities, optimise performance across channels and enhance player value and ROI. Map lifecycle touchpoints and develop engagement and retention plans adaptable to product evolution and business priorities. Collaborate with the Customer Operations Manager to optimise the efficiency and accuracy of CRM operations by establishing objectives, policies, procedures and work plans. Develop a tooling and systems roadmap with the Customer Operations & MarTech teams to deliver a suite of customer engagement tools aligned with current industry-leading technologies. Ensure player marketing meets privacy and regulatory standards and drive the adoption of marketing best practices. Build and develop a high-performing lifecycle marketing team with clear objectives and ongoing mentoring and career growth. Develop coaching and mentoring skills of CRM leaders to effectively manage and develop their team members. What you will bring to the role At least 10 years of experience in lifecycle marketing with at least 5 years of experience leading teams. Social gaming experience is highly desirable. Demonstrated experience leading a large, globally distributed team. Demonstrated experience developing complex campaigns utilizing industry-leading marketing technology platforms at an enterprise level. Deep expertise with marketing automation, analytics and segmentation tools at enterprise scale; Braze experience is a plus. Outstanding project management, stakeholder partnership, communication and leadership capabilities. About VGW VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. Our brands include Chumba Casino, Global Poker and LuckyLand Slots, entertaining over one million players in North America. We pioneer sweepstakes promotions for online social games and offer players the opportunity to redeem incredible prizes. One of our core values is that our players come first, emphasising a safe, responsible and positive player experience. Why VGW We are a diverse and inclusive group that wins together, does whats right, puts our players first, and is powered by passion. We support flexibility for a healthy work-life balance and are committed to growth and career advancement. We offer competitive compensation, perks and benefits, and a mix of in-person and online events and social activities. Role details Seniority level: Executive Employment type: Full-time Job function: Business Development and Sales Industries: Entertainment Providers Find out more at www.vgw.co #J-18808-Ljbffr