Job Title

Head of Content Strategy Boutique Real Estate Brand Were seeking a creative, strategic and proactive Head of Content Strategy to lead and evolve content at Nic Power - a fast-growing boutique real estate agency redefining how property is marketed in Melbourne. This role starts part-time (23 days/week) but is designed to grow into a full-time leadership role. Youll be the key architect behind how we show up across social, video, and digital channels - both as a brand and for our team. Were not looking for someone to just execute a list - were looking for someone to bring ideas, initiative, and energy to the table. Youll be expected to drive the content strategy, spot opportunities in real time, and turn raw moments into polished narratives. What Youll Do: Lead content planning and execution across Instagram, LinkedIn, TikTok + Facebook Generate creative content ideas that align with our brand tone and goals Produce shortform videos, listing edits, team moments, and neighbourhood features Create a repeatable, distinctive tone for the Nic Power brand and its agents Write captions, schedule posts, manage monthly campaigns Work directly with the founder and agents to elevate their visibility and personal brand Oversee performance metrics and guide creative evolution Who You Are: Experienced in content creation and strategy (real estate or lifestyle preferred) Confident with video (iPhone/DSLR) and editing (CapCut, Adobe, Canva etc.) Full of ideas and energy - we dont want to micromanage creativity Great at spotting and shaping moments into stories Highly selfmanaged with strong creative judgement Comfortable directing shoots, guiding tone, and building consistency Why This Role Matters: This isnt just about marketing - its about shaping a companys identity. At Nic Power, we want to offer agents and clients something rare: inhouse content leadership. No outsourcing. No generic templates. Just smart, real, human content that builds trust and attention. Youll play a key role in growing the brand, the team, and the business. Role Details: Melbourne-based (hybrid flexibility)23 days to start, transitioning to full-timePro rata from $80,000 FTE Apply Now: Send through your portfolio, social handles or sample reel. This is a chance to build a brand from the inside out - with full creative freedom and realworld impact. #J-18808-Ljbffr