Job Title

Easy Weddings is Australias most trusted wedding planning destination and were expanding fast. Across Easy Weddings, Destinations by Easy Weddings, and Venue Crew, we help couples, venues and suppliers thrive through smart marketing, powerful tech, and unforgettable brand experiences.Were now searching for a high-impact, data-driven, commercially minded Head of Marketing to lead our multi-brand marketing engine someone who can motivate a team, dive into the tools, and turn insight into measurable growth.Why this role is a big dealYoull own the full marketing function, brand, social, content, SEO, SEM, CRM, lifecycle, automation, and creative. But even more importantly youll own lead generation across:B2C couples (weddings)B2B suppliersDestination weddingsCorporate eventsEvery decision you make will drive enquiries, revenue, and brand dominance.What youll lead & deliverThis role blends strategic leadership with handson execution.Build & execute our integrated marketing strategy across multiple brands.Lead a talented team across SEO, SEM, Social, Content, CRM/Email, Brand & Creative.Oversee fullfunnel lead generation, ensuring continuous growth in B2B, B2C, destination weddings, and corporate event enquiries.Use GA4, HubSpot, analytics dashboards & attribution tools to guide decisions.Manage highperforming paid campaigns (Google Ads, Meta) with tight ROAS, CPL, and cost efficiency.Shape our brand storytelling across social (TikTok, IG, YouTube, Pinterest).Own CRM & lifecycle strategy, boosting engagement and conversion.Partner with Sales, Product, UX & Growth to continuously improve funnels and onsite journeys.Run performance reviews, coach your team, and build capability across all disciplines.Youll thrive in this role if you have8+ years experience in multi-channel digital marketing.Deep experience in lead generation + demand marketing.Strong mastery of GA4, attribution, segmentation, testing & insights.Success managing large paid media budgets and improving ROAS/CPL.Proven experience leading teams (ideally 512 people across specialties).Experience in HubSpot or similar CRM platforms.A modern understanding of social + creator ecosystems.The ability to balance brand storytelling with commercial outcomes.Confident communication skills presenting performance, insights, and strategy to senior leadership and CEO.What success looks likeYoull be measured on:Total lead growth across all product linesROAS & CPL efficiencyGrowth in social reach & engagementCRM performanceOrganic traffic & contentdriven enquiriesTeam performance, culture & capabilityOntime campaign deliveryContribution to revenue outcomesTeam youll leadYoull manage a multidisciplinary team including:Marketing ManagerTraffic ManagerSEM ManagerSocial Lead (with 2 reports)Content Manager (with 2 reports)Brand ManagerEmail/CRM ManagerWhat were offeringA genuinely supportive team with a big visionHybrid working Mulgrave HQ + remoteA role with influence, autonomy & impactThe chance to shape the future of a leading Australian brandA creative + commercial environment where new ideas actually get executed #J-18808-Ljbffr