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KFC South Pacific (Yum! Brands Subsidiary) Sydney NSW Lead the charge, bring the spice. Join Australia''s fastest growing Quick Service Restaurant brand! Be your best self, make a difference, and have fun. Thats our people promise. We feed our peoples potential to banish the bland and be Original, all while creating finger lickin good experiences for Australians! At KFC, everyone has a seat at our table. As our new visionary Head of Media, youll lead KFC Australias next era of media strategy and innovation. Youll own the media vision and execution across our entire portfolio including Brand, Value, Calendar programs, Loyalty, Delivery and Media Martech/CDP. Youll have a mandate to transform how we connect with consumers, driving impact across the organisation while establishing a lean highperforming internal media function. ABOUT YOU OUR NEXT ORIGINAL Extensive experience in media strategy, planning and activation across digital, social, video, broadcast, OOH and emerging channels. Proven track record managing ninefigure budgets, leading complex agency partnerships, and developing highperforming teams. Deep expertise across performance digital and traditional broadcast media, with strong understanding of fullfunnel media effectiveness. Strong knowledge of omnichannel customer journeys and how media influences behaviour across missions, dayparts and touchpoints. High fluency across martech, CDP platforms, analytics tools, attribution modelling, MMM/econometrics, and emerging AI applications. Wellestablished and credible network across the Australian media industry, including platforms, media owners and industry bodies. Exceptional strategic thinking paired with operational discipline able to set longterm vision while driving daytoday excellence. Strategic Media Leadership Define and deliver Media Strategy & Vision across all markets and initiatives. Lead the Modern Marketing Playbook, ensuring alignment to the overarching customer strategy, missions and dayparts. Build an integrated, omnichannel media approach that balances longterm brand growth with shortterm commercial conversion. Architect a modern media ecosystem that connects touchpoints into a seamless customer journey. Drive innovation through realtime content, cultural participation, automation and firstparty data activation. Oversee our integrated media budget to optimise investment. Industry Leadership & Partnerships Represent KFC as a toptier advertiser. Secure firsttomarket opportunities, beta access, enterpriselevel value and new commercial models with strategic partners. Lead negotiations and governance frameworks tied to platform and mediaowner agreements. Identify partnership opportunities that strengthen data, content, franchisee value and customer growth. Stakeholder Education, Influence & Org Effectiveness Elevate media literacy across the organisation. Educate franchisees on media, effectiveness, optimisation and strategy. Influence senior stakeholders using data, econometric insights, competitive intelligence and cultural trend analysis. Foster a culture of innovation, curiosity and continuous improvement. Agency Leadership & Ways of Working Manage media agency relationships with clear expectations for strategy, planning, buying and ROI delivery. Redefine and embed new systems and ways of working. Ensure KFC has full visibility into commercial negotiations, trading practices and value delivery. Build capability in social operations, optimisation, content & AI tools. Performance, Effectiveness & Analytics Spearhead a new Commercial Mix Model in partnership with Insights, Analytics and agency partners. Define clear effectiveness /success frameworks across all pillars. Drive rigorous testandlearn programs to accelerate learning, optimisation and growth experimentation. Partner with our Digital Team to evolve the martech roadmap and strategy. AI, Technology & Automation Leadership Drive adoption of AI and automation. Deploy new AI tools for content generation, testing, targeting and modelling. Build futurestate media workflows that reduce waste, increase speed to market and amplify creativity. Team Leadership & Capability Building Inspire, coach and upskill the team, building confidence, capability and commercial understanding. Design clear career pathways, strengthening our media talent pipeline. Champion a culture of accountability, innovation, experimentation and high performance. A culture where you can be your original self. Salary continuance cover for all permanent employees. Monthly mobile phone and home internet contributions. Flexible work initiatives, including half day Fridays. Additional days of leave each year to focus on your Wellbeing. Signature career development and leadership programs. Employee discounts at KFC restaurants. Free onsite secure parking at Frenchs Forest. WHO WE ARE Take one man with a big idea, add 11 herbs and spices, grit, ambition and buckets of heart youve got KFC. Since 1952, weve been bringing finger lickin good chicken to the world. But without our people, The Originals, none of it would be possible. Everyone at KFC is different. Unique. Its what makes us special. Well always be original. Theres all kinds of FLG potential here! Explore new paths and choose where your career takes you. Whatever your journey looks like, well help you get there, because we take your goals seriously. Apply now via the included link. Here at KFC, we see ourselves as an equal opportunity employer. This means its a level playing field for all. Our work environment is fully inclusive and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where youre from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status youve always got a seat at our table. Be careful - Dont provide your bank or credit card details when applying for jobs. Don''t transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad. #J-18808-Ljbffr