Job Title

One Drop have quickly become one of the most distinctive and iconic breweries in Australia, releasing beers unlike anything else and having heaps of fun along the way.If you''d like to join them, they''re after a new marketing manager.And if you''d like to learn more about their story, check out this episode of The Crafty Pint Podcast.JOBDESCRIPTION:MARKETINGMANAGERWere on the look out for a handson Marketing Manager who can balance creativity with execution.Youll plan, create, and deliver marketing activity across all channels, from social content and email campaigns to event launches and brand storytelling. This role is ideal for someone who thrives in a smaller, fastmoving company where you can see your ideas come to life quickly and directly influence brand growth.KEY RESPONSIBILITIESDevelop and implement the marketing calendar in line with brand and business goals.Plan and execute fortnightly product launches, seasonal campaigns, and digital promotions.Write and deliver campaign briefs, creative copy, and social posts.Balance bigpicture planning with daily execution.Digital Marketing & Social MediaManage the brands social media presence (Instagram, Facebook, TikTok, Youtube, LinkedIn and coordinate with our Chinese distributor on Rednote).Create and post regular content, both organic and paid.Monitor engagement, community interactions, and brand sentiment.Run and monitor ad campaigns (across Facebook, Instagram, Google, potentially expanding into other areas such as Tiktok and Pinterest).Brand & ContentKeep the brands tone and aesthetic consistent across all touchpoints (digital, print, packaging, events).Provide design direction for creative assets (working with our inhouse photographer / videographer).Tell the brand story through compelling visuals and words (e.g. behind the scenes content for our Brewery, Taproom, Gin Bar, can art, videos, merch, and event content).Email, Website & E-CommerceManage the brands online store and general website comms.Create Automations and EDMs to grow and engage the database. Experience with Klaviyo (or similar platform) is a must.Track conversions, sales uplift, and customer engagement.Create and manage Ads and allocate budget accordingly.Events & ActivationsPlan and promote taproom events and product launches alongside our Bar Manager.Capture and repurpose content from activations for social and press use.ReportingTrack campaign performance and ROI using digital analytics.Provide monthly summaries of whats working and where to improve.Manage a modest marketing budget for maximum return.KPIs & Success MeasuresGrowth in social reach and engagement.Event attendance and taproom traffic.Email subscriber growth and campaign open/click rates.Consistency and strength of brand identity across channels.Skills & Experience36 years experience in marketing, ideally in creative FMCG, hospitality, or lifestyle brands.Confident managing social media, content creation, and digital campaigns endtoend.Skilled communicator and excellent story teller creative writing, storytelling, and tone of voice.Good eye for design and brand alignment.Datadriven mindset with strong time management, leadership and initiative.Why Join UsWere a team that blends creativity, culture, and craft.At One Drop Brewing Co., youll be part of a brand known for bold ideas, distinctive design, and flavour innovation.Youll have room to create, experiment, and drive projects from idea to impact. If youre a marketing allrounder who wants to work in a brand with soul (and a fridge full of sours), this is your spot. #J-18808-Ljbffr