Job Title

Our PurposeAt Xero, were here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, were not only making life better for small business, well be building a stronger economy that can change the world.How youll make an impactAs Head of Product - Small Business Onboarding, you will define and lead the vision, strategy, and execution for how new direct customers discover, adopt, and realise value in Xero. Youll own the endtoend onboarding experience; from activation, with the goal of driving conversion, earlylife engagement, and retention.Reporting to the GM Product Growth, youll lead a team of Product Managers and collaborate closely with crossfunctional partners across the business (Design, Engineering, Data science, and Marketing) to deliver customer experiences that are beautiful, datadriven, and translate to significant commercial impact.Your impact will be measured by improvements in customer conversion, retention and lifetime value, as well as the teams ability to rapidly experiment, learn, and scale high impact solutions that work.This role requires deep commercial acumen, a strong analytical mindset, and proven expertise and a track record in delivery results through growth product management and experimentation.What youll doDefine and lead the product vision and strategy for onboarding new direct customers to Xero, aligning to Xeros growth and customer retention goals.Lead and inspire a team of Product Managers and crossfunctional partners to deliver meaningful customer and commercial outcomes.Champion experimentation and datadriven decision making, embedding a culture of continuous learning and testandlearn practices across the team.Collaborate seamlessly with Growth Marketing, Lifecycle, and Data Science to optimise the funnel from acquisition through to activation and retention.Translate insights into action, leveraging customer research, behavioural data, and market analysis to inform product decisions.Own key performance metrics such as conversion rate, time to value, activation success, and earlylife churn.Ensure commercial viability by aligning product investments with measurable ROI and market opportunity.Represent the customer voice in strategic discussions, ensuring onboarding experiences deliver value, clarity, and confidence.Contribute to and influence Xeros broader product strategy, partnering closely with other Heads of Product to deliver connected customer journeys.Coach, mentor and grow talent, building capability in product management, experimentation, and commercial thinking.Drive excellence in execution, ensuring teams maintain strong delivery rhythm, transparency, and measurable progress against OKRs.What success looks likeConversion and retention goals for new direct customers are met or exceeded.The onboarding funnel is continuously improving through experimentation and dataled iteration.The team is clear on priorities, aligned to OKRs, and consistently shipping impactful outcomes.Xeros onboarding experience is recognised internally and externally as bestinclass for simplicity and customer success.Stakeholders have high confidence in product direction, strategy, and results.Your team members are growing in confidence, capability, and impact.You are recognised as a thought leader in product growth and experimentation at Xero.What youll bring with youProven experience leading highperforming product teams with measurable business impact.Deep understanding of growth levers, customer acquisition, activation, and retention mechanics.Strong commercial acumen, with the ability to translate product opportunities into revenue outcomes.Expertise in data analytics, experimentation frameworks, and A / B testing.Skilled in customer research and insight translation, balancing qualitative and quantitative inputs.Ability to articulate complex strategies clearly and persuasively across executive and operational audiences.Strong collaboration and influencing skills across diverse teams and geographies.Demonstrated experience managing multiple priorities in a fastpaced environment.Why Xero?Offering very generous paid leave to use however youd like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family. Health insurance, life insurance, and income protection. We offer wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value. Youll do the best work of your life at Xero!Apply for this job #J-18808-Ljbffr