Job Title

Senior Brand Manager At Cobram Estate, we dont just make extra virgin olive oil we grow it, harvest it, press it and proudly put our name on it. As Australias leading producer of premium extra virgin olive oil, we are vertically integrated from grove to bottle, and committed to quality, integrity and longterm sustainability. Were now looking for a Senior Brand Manager to play a key role in shaping and growing our iconic brands, including Cobram Estate and Red Island. This role would suit either a high-performing Brand Manager ready to step up, or a Senior Brand Manager with a couple of years experience looking to take on broader commercial ownership and impact. The Opportunity Reporting to the Head of Sales & Marketing, this role sits at the heart of our commercial function. Youll lead brand strategy end-to-end from consumer insight and portfolio strategy through to innovation, execution and performance delivery. Youll balance strategic thinking with handson execution, working closely with Sales, Finance, Operations and external partners to deliver sustainable growth, increased market share and improved farmgate returns. Portfolio & Brand Leadership Bring Cobram Estates authentic, vertically integrated story to life internally and externally Lead annual brand planning aligned to agreed A&P budgets Use market, category and consumer insights to drive brand growth and longterm value Manage creative, media and research agencies to deliver strong ROI Partner with Sales on pricing and promotional strategies to improve farmgate returns Ensure consistent brand messaging across PR, social, digital and health channels Communicate key marketing initiatives, performance and insights across the business Support and mentor marketing and commercial team members as required Brand Management Cobram Estate & Red Island Deliver IRi reporting and translate insights into clear commercial actions Track and improve brand health metrics, ROI and market performance Lead a rolling 35 year NPD plan across product and packaging Develop customer and channel plans in close collaboration with Sales Manage consumer research programs and key media/influencer partnerships What Were Looking For Were looking for someone commercially minded, curious and driven who loves building brands and is ready to grow their leadership impact. Youll bring: A Bachelor degree in Marketing, Business or similar Experience in FMCG brand management (either stepping up or early Senior Brand level) Proven contribution to brand growth and commercial outcomes Exposure to brand P&L management, pricing and promotional investment Strong understanding of Australian retail channels (Coles, Woolworths & independents) Strong analytical skills with the ability to turn data into insight (IRi experience preferred) Experience supporting or leading NPD projects from insight to onshelf execution Exposure to consumer research, digital, social and PR activity Excellent communication and stakeholder management skills A proactive mindset with the confidence to take ownership and learn fast Willingness to travel as required Life at Cobram Estate Our values guide how we work every day: Honesty Doing whats right, always Passion Caring deeply about our people, products and brand Humility Leading with confidence, without ego We are equally committed to safety, food quality and continuous improvement, and expect every team member to play their part. Why Join Us? Work on iconic FMCG brands with genuine provenance and purpose Strong exposure to commercial decisionmaking and P&L ownership Collaborative, downtoearth culture with high standards Opportunity to make a real impact in a growing global business How to Apply Please apply with your CV and a brief cover letter addressing the following key points: Your background and interests/qualifications making you the right candidate for this role Something unique about your background and experience that you would bring to this role and the CBO team PLEASE NOTE: WE ARE UNABLE TO ACCEPT TELEPHONE CALLS - PLEASE APPLY THROUGH SEEK. We will be reviewing applications as they are received. Only shortlisted candidates will be contacted. Personal information provided will be used for recruitment purposes only and will be treated in the strictest confidence. Satisfactory police screening check required. Unsolicited CVs from recruitment agencies will not be accepted. #J-18808-Ljbffr