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Job Title


Aviation Marketing Specialist


Company : Airport Development Group | ADG


Location : Darwin, Australia


Created : 2025-12-20


Job Type : Full Time


Job Description

Airport Development Group | ADG Darwin NT The Aviation Marketing Specialist is primarily responsible for driving significant growth in airport passenger traffic. This involves cultivating relationships and establishing strategic cooperative marketing partnerships with key market development stakeholders including airlines, tourism bodies, travel trade, and airports. Conducting market research and analysis will be critical to understand traveller behaviours and gaps in the market where investment will yield profitable results. The specialist will utilise expertise in marketing and communications to develop and deliver aviation marketing activity that generates passenger growth across ADGs airports. What You Will Do Serve as the primary lead for the implementation of the Aviation Marketing Strategic Plan, overseeing the rollout of all key campaigns and promotional activities. Execute and manage highimpact aviation marketing partnerships, targeting primarily outbound travel, with domestic and international airlines and key strategic partners including interstate and international destination marketing organisations. Design, develop and deliver the aviation marketing campaign for ADG airports. Collaborate with the Content and Marketing Manager and Head of Corporate Affairs to drive aviationfocused social media engagement and Public Relations activities. Manage commercial relationships with travel trade partners, creative agencies, media agencies and other service delivery partners. Manage and oversee the generation and application of aviation marketing data, insights and reporting initiatives to inform strategy and measure performance. Prepare and present comprehensive performance reports detailing all aviation marketing activities to internal senior leadership and external key partners. What Youll Bring Tertiary qualification in business, marketing, advertising, communications or a related field. Minimum three years experience in a marketing or advertising role. Proven capability in developing and executing promotional activity, including effective management and briefing of media and creative agencies. Solid experience in negotiating, implementing and delivering complex cooperative marketing agreements. Intermediate to advanced proficiency across the Microsoft Office suite (Word, Excel, PowerPoint). Exceptional project management skills with a demonstrated ability to manage multiple campaigns and stakeholders simultaneously. Strong written and verbal communication skills, including proposal and presentation development. Desirable Prior experience in an airline, airport or travel agency environment. Strong copywriting skills with a portfolio of published work (blogs, press releases or marketing copy). Working knowledge of design tools such as Adobe InDesign and Photoshop. Why ADG? Airport Development Group owns and manages diverse infrastructure assets across the Northern Territory, including airports, hotels, aviation and commercial buildings. We invest, develop and manage longterm infrastructure to grow the Territory and Northern Australia. ADG is entering an exciting period of growth this is your chance to be part of something big! Were embracing change and preparing for a bright future, and we want you to help us get there. ADG offers a competitive salary with a range of benefits including: Professional, diverse and modern workspace. Employee health & wellbeing initiatives, including a livingwell rebate. Free car parking facilities. Airport vendor employee discounts. Flexible working options. Additional five days bonus leave. Employee events, awards and recognition initiatives. Join Us & Make an Impact! At ADG we embrace equality, diversity and inclusion. We encourage applications from Aboriginal and Torres Strait Islander peoples, people with disabilities and individuals from culturally diverse backgrounds. Agencies should note that unsolicited resumes or floated profiles will not be accepted for this position and ADG will not pay any fees related to resumes that are submitted directly to hiring managers and not through our approved process. Where appropriate, the Talent Manager will work with our preferred panel of agencies to source candidates for roles. #J-18808-Ljbffr