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About the National Film and Sound Archive The National Film and Sound Archive of Australia (NFSA) is Australias audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the worlds oldest audiovisual collections. It is also one of the countrys most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australias most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSAs capacity to digitise our collection at scale to preserve it for the future, to make sure it can be discovered, and to share it with all Australians. We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne. We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling. We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff. Cultural Values We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals. The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice. About the Team The Marketing, Design and Digital Audiences section is part of the Audiences, Brand and Content Branch. The team drives audience engagement nationally and in Canberra through digital platforms, customer relationship management (CRM), campaigns, and creative expertise. They work closely with Communications and Editorial to grow awareness and connect audiences with NFSAs national digital channels (website, social media, YouTube, NFSA Player and email) and in person in Canberra. The Opportunity The Head of Marketing plays a key role in developing strategy, positioning the brand and leading successful campaigns that deliver on brand, audience and engagement goals. Working directly to the Chief Marketing Officer (CMO), the Head of Marketing is part of the Branch leadership team and the NFSA management group. The NFSA is investing in editorial, content, and programming strategies to ensure that our storytelling reflects the diversity and cultural dynamism of contemporary Australia. The NFSA has ambitions to have greater engagement with Australian audiences, with more people viewing more of our content, more often. The Head of Marketing is leading our new national audience development activity to increase the use of the national audiovisual collection through online digital channels including the NFSA website and social and video platforms. The role also oversees marketing activities for the range of programs onsite at our Headquarters in Acton, Canberra. The Head of Marketing leads a specialised team of eight with four direct reports (Digital Audience Manager, Marketing Manager and two Graphic Designers) and works in close partnership with peers across the NFSA and the Executive team. Please note: This recruitment process is intended to fill both current and future vacancies. While the position on offer is non-ongoing, a merit pool of suitable applicants may be established to fill similar ongoing and non-ongoing positions within the next 18 months. Key Responsibilities Develop and implement effective brand strategies to create a powerful cultural brand and lead the development of expertly crafted creative ideas, brand voice and well-executed marketing assets. Lead and oversee the development of marketing strategies, campaigns and audience development strategies that meet agreed goals for NFSA products, editorial content, curatorial initiatives and programs and experiences. Oversee the agreed Marketing, Design and Digital Audiences responsibilities for the NFSA website, including products and experiences and SEO strategy. Partnering with Editorial, proactively grow engagement on agreed social media channels, including paid activity, and oversee the delivery of a vibrant community with exemplary moderation. Champion the development of audience knowledge and insights, lead with curiosity and oversee the development and hygiene of NFSA''s audience data sets. Lead the team''s use of NFSA''s CRM system and oversee robust email product and community building strategies. Drive high-impact collaboration with marketing partners and agencies to deliver strategic outcomes. Lead, develop and manage the Marketing, Design and Digital Audiences team across three locations (Sydney, Canberra and Melbourne) and champion operational excellence. Manage the Audiences, Brand and Content budget as a Cost Centre Manager and consult with the CMO and Branch leaders. Collaborate with colleagues to ensure a cohesive and positive team culture, including leading by example and playing an active role in developing an optimum workplace culture for all employees. Selection Criteria Demonstrated extensive senior brand and product marketing leadership experience, including in a cultural or media organisation. Extensive experience in developing consumer marketing strategies and paid media campaigns across a broad mix of media, including digital and broadcast channels. Strong track record of developing and delivering audience development strategies. Demonstrated experience in developing and managing high-performing multidisciplinary teams, with proven ability to effectively manage budgets and resources. Highly developed interpersonal and communication skills with proven ability to negotiate, influence and collaborate with a broad range of individuals to deliver strategic outcomes. Tertiary experience in a relevant field. Notes Occasional interstate travel is a requirement of this role. Some after-hours work will be required occasionally. Work Environment The following work environment description outlines the inherent requirements of the role and indicates how frequently each of these requirements would need to be performed. Please note that the National Film and Sound Archive is committed to providing reasonable adjustments and ensuring all individuals have equal opportunities in the workplace. How to Apply When applying via our online e-recruitment system, please provide a written application addressing each Selection Criteria. Your current resume is also to be included in your application. In addition to an application and your resume, the assessment process for this position may also include an interview and referee reports. We welcome and encourage applications from people with disability, the LGBTIQ+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds. To be eligible for this position you must: Be an Australian Citizen. Satisfactorily complete an Australian Federal Police National Police Check. What we offer you We provide a diverse, inclusive, and supportive work environment with access to: Great training and development options. Generous leave and flexible working arrangements. Our Employee Assistance Program (EAP a free counselling service for you and your family). Rewards and recognition initiatives. RecruitAbility applies to this vacancy. Under the RecruitAbility scheme you will be invited to participate in further assessment activity for the vacancy if you choose to apply under the scheme; declare you have a disability; and meet the minimum requirements for the job. For more information see: RecruitAbility | Australian Public Service Commission (Contact Officer Nicole McPeake | Chief Marketing Officer Ph: 02 8202 0179 Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Museums, Historical Sites, and Zoos #J-18808-Ljbffr