Job Title

Lead strategy. Drive results. Shape the future of Cairns premier entertainment destination. The Reef Hotel Casino is seeking an experienced and dynamic Head of Marketing to lead our Marketing Department. This senior leadership role offers the chance to combine strategic vision with handson delivery across marketing, entertainment, and public relations all with the goal of driving visitation, guest engagement, and business growth. About the role Reporting directly to the Casino General Manager (and engaging with the Hotel General Manager in a dottedline capacity), the Head of Marketing is responsible for setting the direction of all marketing, entertainment, and public relations activities that support the key profit drivers of the Complex: gaming, food and beverage, events, and tourism. This role balances highlevel strategy with operational involvement. Youll oversee campaign planning and execution, entertainment programming, brand development, sponsorships, PR, digital engagement, and stakeholder relationships. Youll also manage budgets, contracts, and supplier partnerships to ensure strong ROI across all marketing activities. The position leads a multiskilled team, fostering collaboration across departments, commercial tenants, and community and tourism partners. Key responsibilities Develop and deliver marketing, entertainment, and PR strategies that support visitation, engagement, and revenue growth. Lead brand positioning, creative direction, advertising standards, and digital transformation across all channels. Oversee the delivery of campaigns, promotions, and entertainment events that strengthen customer loyalty and attract new audiences. Manage departmental budgets with financial discipline, ensuring maximum impact and ROI. Build and maintain strong relationships with media, sponsors, partners, and the local community. Guide the use of market research, data insights, and analytics to inform decisions and measure performance. Provide effective leadership to a highperforming marketing team, encouraging collaboration, innovation, and accountability. Ensure all marketing activities comply with Queensland regulations, responsible gambling standards, and corporate governance requirements. About you We are looking for a commercially minded leader who can combine creativity with analytical thinking. Youll thrive in a fastpaced environment where you can set strategy, lead a team, and roll up your sleeves to make sure plans are executed flawlessly. Senior marketing leadership experience, ideally within hospitality, gaming, tourism, or entertainment. Strong background in digital marketing, brand development, and campaign management. Proven ability to manage budgets, suppliers, and multichannel campaigns. Excellent communication and stakeholder management skills. A collaborative leadership style with a focus on results and team development. Strong commercial acumen and a track record of delivering measurable outcomes. At The Reef Hotel Casino, we offer more than just a leadership role this is your chance to influence the success of one of Cairns most iconic destinations. Youll lead a talented team, work across diverse marketing channels, and play a pivotal role in shaping guest experiences that attract both locals and visitors from across Australia and beyond. #J-18808-Ljbffr