Job Title

Own growth, engagement and revenue through largescale EDM and lifecycle marketing. Lead a highperforming digital team while staying handson with data and platforms. Drive performance across ATL and BTL campaigns using insight, optimisation and testing. About the Opportunity Were looking for a Head of Digital Marketing to take ownership of one of Australias largest, most recognisable largescale campaigns and drive its next phase of growth. This is a senior, handson role for someone who lives and breathes digital marketing, performance, optimisation and engagement. The campaign is powered primarily through sophisticated EDM programs and lifecycle marketing, supported by broader ATL and BTL activity. Your mandate is clear: increase participation, deepen engagement, optimise performance and grow revenue. Youll sit at the intersection of strategy and execution. While youll set the direction and lead a capable team, this is not a purely advisory role. Youll stay close to the tools, the data and the detail, particularly during peak campaign periods. If you thrive in fastpaced, campaigndriven environments and are energised by scale, complexity and measurable outcomes, this is a genuinely rare opportunity. What Youll Lead In this senior, specialist role, you will own the endtoend digital marketing and growth strategy for a largescale national campaign, spanning both Above the Line and Below the Line activity. Lead the supporter and participant journey, with a strong focus on EDMs, lifecycle marketing, segmentation, testing and conversion optimisation. Drive engagement and revenue growth through dataled decision making, continuous optimisation and performance marketing best practice. Remain handson across key platforms including Campaign Monitor, Mailchimp, Iterable, Google Analytics and PowerBI. Translate complex performance data into clear insights that inform strategy, prioritisation and investment decisions. Lead and develop a highperforming team, including a Marketing2IC overseeing email, lifecycle and conversion specialists. Systemise and scale marketing operations to ensure the team performs under pressure during peak campaign cycles. Partner closely with senior leadership and crossfunctional teams to align marketing activity with commercial and growth objectives. Bring new ideas, technologies and approaches to the table to continually lift performance and keep the campaign ahead of the curve. About You Youre a digitally fluent marketing leader who combines strategic thinking with deep technical capability. Youre as comfortable in PowerBI and GA as you are shaping a campaign narrative or coaching a team. Youll be well suited to this role if you have 8+ years experience in digital marketing, growth or performanceled marketing roles. Youre highly experienced in EDMdriven campaigns, lifecycle marketing and conversion optimisation at scale. You have handson experience with Campaign Monitor, Mailchimp, Iterable, Google Analytics and PowerBI. You understand how to balance ATL brand activity with BTL performance channels. Youre commercially minded and motivated by measurable outcomes, engagement metrics and revenue growth. You can confidently lead, mentor and develop specialists while staying close to execution yourself. You thrive in fastpaced, deadlinedriven environments, particularly during major campaign periods. You care deeply about building strong systems, processes and team capability. What''s On Offer A senior leadership role with real ownership and influence over a nationally recognised campaign. The opportunity to drive largescale engagement and revenue through sophisticated digital marketing. Close collaboration with executive leadership and direct input into growth strategy. A highcalibre team and the chance to mentor a strong Marketing2IC. A dynamic, ambitious culture that values innovation, performance and accountability. Diversity, Equity Inclusion at Hudson Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiencesbecause when different voices come together, amazing things happen. Casual Loading: Please note for all Australianbased contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixedterm roles. Consultant Reference number: Profession: Marketing, Communications Digital. Brand Management Marketing, Communications Digital. Digital Search Marketing Marketing, Communications Digital. Management Marketing, Communications Digital. Marketing Communications. Company: Hudson. Date posted: 19th Dec. #J-18808-Ljbffr