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Add expected salary to your profile for insights As the home of gaming and pop culture, yeah, we sell fun - our products are the coolest in the galaxy! - but we have fun, with spectacular events, celebrations, competitions, and other festivities to brighten your workday. We take pride in being a safe, inclusive and supportive workplace, offering employee benefits that make a meaningful difference, and investing in our peoples development to help them build long and rewarding careers. So come and join the fun, and do what you do best - with us! Your new role awaits This is a leadership role with impact. As Head of Loyalty, youll own the vision and execution of EB Games and Zing Pop Cultures loyalty ecosystem. Youll set the agenda for how we deepen customer relationships, grow lifetime value, and elevate EB World and EB World Plus across every touchpoint. This is about building loyalty into a growth engine, not just maintaining a program. Primary responsibilities include: - Define and deliver the loyalty strategy and longterm roadmap. - Lead the evolution of EB Worlds multitiered program - benefits, rewards, exclusives, gamification. - Build and inspire a highperforming team across CRM, analytics, lifecycle, and campaign execution. - Drive customer acquisition, segmentation, predictive modelling, and lifecycle flows to extend engagement and value. - Champion customercentric propositions grounded in insight and commercial outcomes. - Use data and analytics to measure, optimise, and report on loyalty KPIs. - Partner crossfunctionally to deliver seamless loyalty experiences across digital and instore. - Oversee loyalty operations including reward delivery, compliance, and data integrity. - Manage budgets and vendor relationships to maximise ROI. - Represent loyalty priorities in strategic discussions and integrate them into campaigns and seasonal plans. To be successful in this role you must have: - 5+ years in senior loyalty, CRM, marketing strategy, or customer lifecycle roles. - 2+ years handson experience with Klaviyo. - Proven success designing and scaling loyalty programs with measurable business impact. - Strong analytical ability with segmentation, predictive modelling, and CRM data interpretation. - Executive presence with exceptional stakeholder management and influence. - Demonstrated team leadership and ability to lead through ambiguity and change. - Deep knowledge of CRM and loyalty platforms, marketing automation, digital analytics, and personalisation techniques. The following would be advantageous (but not required): - Experience with largescale loyalty platforms. - Commercial acumen including P&L impact, budgeting, forecasting, and loyalty economics. - Knowledge of loyalty gamification, behavioural economics, or tiered rewards structures. - Experience in fastpaced, highstakes environments with ability to pivot quickly. What more do we offer? - Employee discount at EB Games and Zing in store and online - Benefits platform with discounts at all your favourite retailers - Flexibility to support you and maintain work-life balance - Employee Assistance Program (EAP) for you and your family - Onsite parking - Recreation room with consoles, arcade machines, ping-pong and more! A little more about us Over 25 years EB Games has become one of Australia & New Zealand''s leading retailers, but we don''t do retail like most companies. Step into our stores, office or warehouse and the energy and passion is undeniable. With more than 400 locations, EB Games and Zing Pop Culture stores are the home of expert advice, service, and iconic gaming and pop culture products. If you think you''d be the perfect fit - APPLY NOW! Applications close 16th January 2026 In your cover letter let us know your favourite TV show or movie you''ve watched in the past 6 months! Application questions: - Do you have 2+ years experience using Klaviyo? - Are you confident working with customer segmentation and predictive modelling? - Have you managed a team in CRM, lifecycle, or loyalty marketing? #J-18808-Ljbffr