Job Title

This is one of Australia''s most rapidly scaling trade services organisations combining premium emergency plumbing and water systems services with a highly optimised digital acquisition engine. With sites now operating across the Sunshine Coast, Gold Coast and Newcastle, and multiple new regions scheduled to launch, the company is on a clear trajectory to accelerate from ~$900K/month to over $2M/month within 12 months. Supported by strong profitability, a sophisticated advertising engine ($150K/month spend), and an EOS-driven leadership structure, they currently seek the skills of a Head of Marketing Operations to run the marketing machine end-to-end. This role is ideal for a high-performance operator who thrives on execution, metric ownership, and building scalable systems not someone looking for a traditional creative marketing role. Reporting directly to the Founder, you will take ownership of demand generation, digital channels, SEO outputs, contractor management, tracking, reporting, and multi-site rollout readiness. You will transform strategy into disciplined execution and ensure the growth engine performs predictably at scale. Key Responsibilities - Own the full marketing operations engine across Google Ads, SEO, local rollout, tracking, content workflows and contractor management. - Drive daily acquisition performance, ensuring lead volume targets are met and CPA remains within budget (est. $200 in mature markets; $500$600 during new-market entry). - Build marketing systems, workflows, SOPs, dashboards and reporting frameworks that support multi-site expansion. - Manage all marketing contractors and partners (ads specialists, SEO teams, writers, developers, designers) with clear accountability and delivery standards. - Oversee rollout programs for new regions, including landing pages, GMB, citations, local SEO, content output, and campaign launch readiness. - Lead the marketing function within the EOS cadence: weekly L10 reporting, Scorecard updates, Rock execution, and KPI alignment. - Ensure attribution, tracking and analytics are accurate, reliable and continuously improved. - Identify issues early and drive rapid resolution in collaboration with the Founder and the Head of Operations. Ideal Candidate Profile - 5+ years in Marketing Operations, Growth Operations, Marketing PMO, or similar execution-heavy roles. - Proven experience driving digital acquisition through multi-channel delivery (Google Ads & SEO essential). - Exceptional project management skills with the ability to run complex workflows, contractors and deadlines with discipline. - Strong systems thinker who builds dashboards, SOPs, reporting, pipelines and scalable processes. - Commercially minded operator with a performance-first approach and confidence working with large advertising budgets. - Comfortable in high-growth, founder-led environments and capable of working autonomously in a remote-first model. - Familiarity with EOS, marketing scorecards, or traction-style operating frameworks highly regarded. - Experience in trades, home services, field services or location-based businesses is advantageous but not mandatory. Why This Opportunity? This is a rare chance to take full operational ownership of the marketing function inside a hyper-growth, profitable, technology-enabled trade services company. You''ll work directly with a visionary founder, supported by a strong operations team, to drive national expansion and build a performance engine capable of scaling into multiple cities and divisions. - Highly competitive base salary ($140K$180K) - Significant performance bonus ($20K$80K) tied to CPA, lead volume, and launch milestones - Remote role (Sydney preferred but open across NSW/QLD/VIC) - Opportunity to build the national marketing operating system from the ground up - Fast-moving, accountable, data-driven environment where execution matters Interviews are commencing immediately. If you''re an executionled marketing operator who can turn strategy into systems and systems into results, we want to hear from you. #J-18808-Ljbffr