Job Title

Australia, Remote Australia (Remote) Want to leverage your skills at a high-growth startup AND make a difference in the world? Come join the revolution! Funny name, serious business We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June, we''ve contributed over $18 million AUD to this mission. Basically, we''re really good at making it easy to do good. We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people make the biggest possible impact for people and the planet. Over the next 5-10 years, we''re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services. As a genuine remote-first company, we lean into being a high-functioning distributed team. We recognise some people achieve maximum productivity and work-life balance being fully remote. We have a strong culture of trust, and we love to deliver and delight! Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn''t be more proud of that. A bit about the team Our Digital Product teams drive the technology and experiences for first-time and returning customers of Who Gives A Crap. Senior Product Manager for Acquisition Your mission is to own the end-to-end digital experience that drives new customer acquisition. You will be joined at the hip with our Full Funnel Growth Marketing team, focusing on optimising all surfaces that prospective customers encounterfrom paid traffic landing pages through to checkout. Reporting to the Head of Digital Product, you will leverage Conversion Rate Optimisation (CRO) and analytics to increase qualified first-time customer conversion, build the foundation for AI-powered personalisation, and maximise the Lifetime Value (LTV) potential of all traffic. If you''re a proven leader who is passionate about using data and experimentation to create real-world impact, we''d love to have you on our team! Key responsibilities - Acquisition Funnel Ownership & CRO Own the strategy, roadmap, and performance of all pre-purchase customer experiences (landing pages, product pages, cart, and checkout). Lead the A/B testing and experimentation program, ensuring statistical rigour of all experiments, and systematising learnings across the digital portfolio. - Product partner for the Growth Marketing team, translating traffic insights and campaign priorities into funnel adjustments. - Own and optimise SEO and GAIO [Generative AI Optimisation] metrics, working with Content and other teams to maintain our leadership position. - Collaborate on product strategy for our catalogue''s presence and performance within third-party AI / LLM interfaces (e.g., Gemini, Claude, ChatGPT) that integrate with Shopify. Ensure our brand and features stand out against competitors in new conversational commerce settings. - Own key KPIs (conversion rate, first-purchase revenue, dropoff rates) and use qualitative and quantitative research to identify friction points. Own the strategy for data enrichment at acquisition to feed LTV prediction models and downstream personalisation engines. Qualifications - Strong experience with CRO, funnel optimisation, and experimentation methodologies. - High comfort with data analysis and decisionmaking using quantitative evidence. - Experience working within e-commerce or DTC environments, ideally on Shopify or equivalent platforms. - Ability to model the financial impact of funnel changes and articulating tradeoffs between acquisition cost, conversion rate, and customer quality (LTV). - Excellent collaboration skills across marketing, design, and engineering. - Communicative ability to clearly convey product strategy, priorities, and tradeoffs to technical and commercial teams. Nice to have - Experience defining and launching dynamic or personalised customer experiences (e.g., recommendation engines or hyperlocalised content serving). - Experience with Generative AI Optimisation (GAIO) or enhancing product data for AI consumption. What''s in it for you? A genuine culture of collaboration. We''re a small team, so there''s a lot of room to develop your unique identity and path within the company. We''ll encourage you to work across disciplines and broaden your horizons while helping you grow. FREE toilet paper, hand towel, tissues and a few other things. The freedom to act on good ideas, quickly. We''ll help you get there! Generous leave policies including "Life" Leave. Remotefirst culture with the opportunity to collaborate in person in Melbourne and Sydney. Work From Home stipend, professional development budgets, and access to hub office locations at The Commons (Melbourne and Sydney). You give a crap! As a certified B CorpTM, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of , we''re in very good company with other exceptional B Corps around the world. Have you made it this far? If you''re still reading, we think there''s a strong chance you might be our kind of person. Here''s the thing, though research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don''t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger and the stronger our team, the closer we are to delivering toilets and clean water for all. Inclusion & Representation We''d love to know a little more about who applies to Who Gives A Crap. By sharing how you identify, we can improve our diversity, equity and inclusion efforts. How does this work? We anonymise and aggregate this information - then use it to help us understand who''s applying, and what we can do to reduce bias and be as inclusive as possible. All information provided will be kept according to our strict privacy standards. Filling this part out is completely optional, but we really hope you choose to answer. Please know whether you decide to share or not will not influence the outcome of your application. It''s important to us that when we''re asking this set of questions around identity and representation that everyone responding feels included and considered, so we''ve given you the opportunity to selfdescribe or opt out of answering entirely! Of the following options, which race / ethnicity most closely describes how you identify? Please select all that apply. Of the following options, which gender most closely describes how you identify? #J-18808-Ljbffr