Job Title

Marketing & Demand Generation SpecialistJoin to apply for the Marketing & Demand Generation Specialist role at Aristocrat. At Aristocrat, we are on an ambitious journey to transform the world of gaming with our innovative solutions. We are seeking an exceptionally dynamic and meticulous Marketing & Demand Generation Specialist to join our team for a 12month parental cover. This role is pivotal in planning and establishing a worldclass programme of customer engagement and demand generation, collaborating across the marketing, product, and sales teams. This is your opportunity to be a part of a team that thrives on competition and flawless execution!As a Marketing & Demand Generation Specialist, you will use Marketing Cloud Account Engagement (MCAE formerly Pardot) to manage online B2B campaigns. You will work closely with Salesforce and additional data sources. You will also assist with key industry events and help promote product marketing efforts that highlight our innovative gaming solutions.What You''ll DoPlan and build a customer contact programme in conjunction with existing sales processes and key collaboratorsComplete segmented campaigns to promote new gaming machine products and gaming solutions to Hotels and Clubs across AustraliaManage lead nurturing workflows and automated programs in MCAE/SalesforceSegment and maintain email lists for accurate targeting and personalisationAnalyse campaign performance and optimise based on important metrics (open rates, CTR, conversions, etc.)Ensure compliance with privacy and industryspecific regulationsWork with the extended marketing team in the US on campaigns, website build, and capture formsEnsure consistency in messaging and branding across all marketing assetsSupport pre and postevent email communications for major gaming expos and seminarsCoordinate with sales and events teams to align messaging and lead capture strategiesAssist in marketing support for events and trade showsHelp manage updates to product documentation and digital assetsWhat We''re Looking ForProven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectorsProven ability in crafting and implementing a contact strategy with key collaborator managementProficiency with MCAE/Pardot (or equivalent, i.e., Marketo) and Salesforce is essentialSolid knowledge of lead lifecycle and approaches to demand generationExcellent writing and editing skills, with strong attention to detail and brand toneAbility to manage multiple projects and deadlinesWhy Aristocrat?Aristocrat is a world leader in gaming content and technology, and a toptier publisher of freetoplay mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We''re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity.EEO StatementEEO M/F/D/VBenefitsWorld Leader in Gaming EntertainmentRobust benefits packageGlobal career opportunitiesOur ValuesAll about the PlayerTalent UnleashedCollective BrillianceGood Business Good CitizenTravel ExpectationsNoneAdditional InformationAt this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a fulltime basis without the need for current or future visa sponsorship.#J-18808-Ljbffr