Job Title

Role: Full time (Monday Friday, 8.00am 4.30pm AEDT)About Ela & EarthEla & Earth is a fast-growing Australian lifestyle brand specialising in thoughtfully designed lunchware, drinkware, bags, and everyday essentials for modern families. We''re passionate about creating functional, beautiful products and delivering an exceptional end-to-end ecommerce experience.As we continue to scale, we''re seeking an experienced Digital Marketing Manager to lead our performance marketing, campaign strategy, and marketing team owning growth across all key digital channels.About the RoleThis is a handson leadership role responsible for driving revenue growth through paid media, email marketing, and campaign execution across our ecommerce ecosystem.You will own the digital marketing strategy endtoend from paid ads and EDM strategy to product launches, promotions, and team leadership while working closely with the Founder and crossfunctional teams.This role is ideal for someone who thrives in a fastpaced ecommerce environment, is both datadriven and creative, and loves building structure while scaling performance.Key ResponsibilitiesPaid Media & Performance MarketingOwn and manage Meta (Facebook & Instagram) Ads Manager, including:Campaign strategy, setup, optimisation, and scalingCreative testing, audience strategy, and budget allocationROAS, CPA, and performance reportingManage and optimise TikTok Ads, including testing new creative formats and scaling winning campaignsContinuously analyse performance data and implement improvements across all paid channelsEcommerce Marketing & Campaign ExecutionOwn and execute the ecommerce marketing calendar, aligning promotions, launches, and campaigns across all channelsLead planning and execution of:Sales events (BFCM, EOFY, seasonal promotions)Product launches and collection dropsSitewide campaigns and offersCollaborate with Ecommerce and Product teams to ensure campaigns are executed seamlessly onsiteOwn Klaviyo strategy, including:Campaign planning, segmentation, and executionAutomated flows (welcome, abandoned cart, postpurchase, replenishment, VIP, etc.)Optimise email performance through testing, personalisation, and data insightsEnsure EDMs align with broader campaign strategy and brand voiceLead and manage the marketing team, including:Graphic DesignerProvide clear direction, feedback, and performance managementBrief creative effectively for ads, EDMs, social content, and campaignsFoster a collaborative, highperformance marketing cultureTrack and report on marketing performance across all channelsProvide insights and recommendations to improve conversion, customer acquisition, and retentionWork closely with the Founder to align marketing strategy with business goalsIdentify new growth opportunities, platforms, and innovations within ecommerce marketingWhat We''re Looking For35+ years experience in a Digital Marketing or Performance Marketing role, ideally within ecommerceProven experience managing Meta, TikTok, and Google Ads platformsStrong experience with Klaviyo or similar email marketing platformsExperience managing and mentoring a marketing teamStrong analytical skills with the ability to turn data into actionYou''ll Thrive If You AreBoth strategic and handson happy to build campaigns and lead teamsHighly organised and comfortable managing multiple projects at onceConfident working in a fastgrowing, founderled businessCommercially minded with a strong understanding of ecommerce metricsProactive, adaptable, and always looking for ways to improve performanceExperience in Shopify / DTC brandsFamiliarity with CRO, landing page optimisation, and A/B testingExperience working with influencers or creatorled marketing strategiesManage Google Ads across Search, Shopping, Performance Max, and YouTubeWhy Join Ela & EarthPlay a key leadership role in a rapidly scaling Australian brandOwn strategy, execution, and results your impact will be visibleWork closely with the Founder and crossfunctional teamsBe part of a supportive, creative, and ambitious teamUnlock job insightsYour application will include the following questions:Which of the following statements best describes your right to work in Australia?How many years'' experience do you have as a digital marketing manager?How many years'' experience do you have in social media marketing?Have you completed a qualification in marketing?Salary match Number of applicants Skills matchSalary match Number of applicants Skills match#J-18808-Ljbffr