Job Title

We''re looking for a Social Media Manager to lead and elevate our social presence across the group someone who understands hospitality, culture, and how to build desire through content. This is a handson role for a creative thinker who knows how to translate real moments into scrollstopping storytelling.About The RoleAs Social Media Manager, you will be responsible for the endtoend management of Darling Group''s social platforms, ensuring every post feels intentional, onbrand, and culturally relevant.You''ll balance bigpicture planning with daytoday execution from content calendars and shoots to posting, community management, and performance analysis.You''ll work closely with our inhouse photographer and wider Marketing professionals to develop and deliver premium content, ensuring our visuals are elevated, consistent, and campaignready. From quickturnaround reels to styled shoots, you''ll help bring our venues to life online.What You''ll DoLead social strategy and execution across all Darling Group venues.Own Instagram and TikTok content planning, posting, and optimisation.Develop and manage monthly content calendars aligned with campaigns, menus, and moments.Direct and capture content invenue (Reels, TikToks, Stories, UGCstyle content).Work closely with chefs, venue managers, and the marketing team to plan shoots and launches.Maintain clear, consistent brand voices while tailoring tone per venue.Monitor trends, cultural moments, and platform shifts and act on them quickly.Manage community engagement (DMs, comments, guest interactions)Track performance, insights, and growth reporting back with clarity and recommendationsAbout You24+ years experience in social media, ideally within hospitality, lifestyle, fashion, or cultureled brands.Deep understanding of Instagram and TikTok what performs, why, and how to evolve.Strong eye for aesthetics, composition, and pacing.Organised, proactive, and comfortable managing multiple brands at once.Calm under pressure, fastmoving, and detailoriented.Passionate about food, lifestyle and hospitality culture.Available to work flexibly, including occasional nights and weekends for shoots or launchesWhy Join Us?Darling Group is behind some of Melbourne''s most iconic hospitality destinations including Token, Chri, Higher Ground, Top Paddock, The Terrace, The Observatory, and more with a growing portfolio that spans styles, neighbourhoods, and guest experiences.You''ll be part of a fastmoving, creatively driven marketing team where social media is taken seriously as a brandbuilding tool, not an afterthought. This is a role with real ownership: your work will shape how our venues are seen, talked about, and remembered.If you''re looking for a role where creativity meets scale, where hospitality is treated as lifestyle, and where social content is expected to lead, not follow, this is where you do your best work.Apply NowIf your camera roll doubles as a food diary, your FYP sets the agenda, and you know how to turn atmosphere into content, we''d love to hear from you.#J-18808-Ljbffr