Job Title

About The Business Fiercely proud of our unique Western Suburbs heritage the Western Bulldogs have represented Melbournes West, our geographic heartland, for over 100 years. Our famous Bulldog fighting spirit mirrors that of the West where hard work and standing up for what you believe in matters. We are the team of the Mighty West, for the West, which has been ingrained in our club for many years. Our horizons have lifted, and unprecedented opportunities await. While some things change, some stay the same. Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. Its about our people, and their shared passion for the red, white and blue. Its about ambition, pride, determination, and having a place to call home. Well always be entrenched in our community, embracing the beauty and strength in its diversity. We are a child safe organisation committed to the safety and wellbeing of all children and young people. Summary As the Head of Consumer, you will lead the Clubs customer portfolio, driving topline commercial growth through membership acquisition, retention, and product development. This role will oversee the endtoend member journey, ensuring positive and memorable interactions that improve member sentiment and satisfaction, and increase customer lifetime value. Responsibilities Developing and executing annual membership strategies and budgets, using customer insights and data to frame objectives and sales targets. Leading membership product development, operational processes, and stakeholder partnerships. Managing AFL and AFLW ticketing strategy and operations, including pricing, promotions, and technology integration. Designing and implementing member engagement strategies across the full lifecycle, reducing lapse rates and increasing loyalty. Overseeing membership operations, fulfilment, and customer service, ensuring exceptional experiences at every touchpoint. Leading, coaching, and developing a highperforming team. Using data and analytics to inform acquisition and retention tactics, and continually exploring growth opportunities through product and experience innovation. Building strong relationships with internal and external stakeholders, including AFL, stadium partners, and suppliers. Skills and experience Proven experience as a consumer leader with deep commercial knowledge and insight. Strong commercial and marketing judgement, with experience in consumer insights, digital analytics, and reporting tools. Demonstrated success in leading and managing diverse teams. Proficiency with Microsoft Office Suite, CMS, email platforms, Google Analytics, and ad serving tools. Excellent written communication skills across multiple media platforms. Relevant tertiary qualifications (e.g. Marketing, Business, Sports Administration). Experience in brand strategy, marketing, and strategic planning. Minimum three years experience in a commercial organisation, ideally membershipbased. Strong understanding of CRM applications, particularly Archtics. Demonstrated ability to motivate and supervise customerfacing staff. Qualifications Relevant tertiary qualifications (e.g. Marketing, Business, Sports Administration). Qualifications and experience in brand strategy and implementation. Experience in a marketing role or exposure to marketing activities. Strategic planning background. A minimum of three years experience in a commercial organisation. Experience working for a membershipbased organisation. A strong understanding of CRM applications, in particular Archtics. Demonstrated experience managing a team of people, including the ability to motivate and supervise a group of customerfacing staff. Whats on offer Flexible working arrangements up to 2 days working remotely. Additional Work Life Leave provided to those who are required to work weekends. Birthday Leave a day of leave available in the week of your birthday. Close to West Footscray Station with free onsite parking available. Club membership free access to Western Bulldogs AFL and AFLW home games for you and your family. Continuous learning & development array of paid and discounted professional training and development opportunities on offer. Deals & discounts with Club corporate sponsors over 40% in some cases. Parent friendly paid primary and secondary carers leave available. Wellbeing focus we support staff to complete a proactive wellbeing plan, access to club gym, wellbeing sessions and activities across the year. How To Apply Successful candidates will be required to hold a valid working with children check and a satisfactory national criminal history check. If you are interested in working in a challenging yet extremely satisfying position, please click Apply & attach your resume and a cover letter outlining your key attributes. Applications close at 18 January 2026. Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, present and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply. Seniority level MidSenior level Employment type Fulltime Job function Customer Service and Sales Industries Consumer Services #J-18808-Ljbffr