Key Opportunities Exciting growth opportunity with a global coffee solutions leader Opportunity to drive expansion across premium, specialty and value segments About Our Client Simonelli Group is a global coffee solutions company, bringing together worldrenowned brands including Nuova Simonelli, Victoria Arduino and 3TEMP. In Australia, the business is entering a significant sales transformation phase, with continued investment in market development, key accounts and communityled activation initiatives. While the Group maintains a strong presence in premium and specialty coffee, its strategy in Australia also includes expanding reach into valuedriven and mainstream channels, particularly through the Nuova Simonelli brand. The Melbournebased team works closely with APAC and global functions, supported by an established local sales and aftersales capability. Job Description Reporting nationally, this role owns sales execution across Australia, with responsibility spanning premium, specialty and valuefocused channels. Key Responsibilities Lead, coach and develop a local Sales and AfterSales team, setting clear activity and revenue expectations while fostering a collaborative, accountable culture. Build and execute new business plans targeting specialty coffee accounts, roasters, HoReCa customers, national hospitality groups, and relevant hotel and restaurant chains. Grow and manage strategic key accounts, strengthening partner relationships while ensuring an exceptional aftersales experience through the national service network. Drive market activation and community engagement initiatives, including specialty coffee networking and Coffee Beverage Community (CBC)style activities, to support pipeline growth and brand visibility. Own the national field cadence, including approximately 90 days of travel per year, maintaining strong customer and partner engagement across VIC, NSW, QLD and other key growth markets. Take ownership of commercial decisionmaking in line with company guidelines, with support from local Finance and Legal teams, as well as APAC and global stakeholders. Collaborate closely with Marketing and Customer Care to align campaigns, content and service readiness with sales objectives. Track performance against KPIs, forecast accurately, and contribute to mediumand longterm planning to support sustainable scale and revenue growth. The Successful Applicant Proven experience leading sales teams and delivering results across new business acquisition and key account growth. Demonstrated success onboarding and expanding HoReCa customers, roasters, national hospitality groups and relevant chain accounts. Background in coffee equipment, roasting, or success selling into specialty coffee, hospitality and related commercial environments. Highly proactive and energetic leadership style, with the ability to motivate teams and build momentum across multiple brands. Strong stakeholder management skills across partners, distributors and service networks, with a clear understanding of the importance of aftersales excellence. Melbournebased, with the ability to maintain a strong field presence and travel regularly across Australia. What''s on Offer Competitive base salary circa AU$130,000 to AU$140,000 plus super, car allowance and performance bonus. The opportunity to represent three globally respected coffee brands, supported by a strong local team and global organisation. A committed, positive team environment focused on the next phase of growth and market expansion. The chance to play a key role in further professionalising and scaling the Australian business, increasing revenue, capability and national footprint. #J-18808-Ljbffr
Job Title
General Manager Sales