Job Title

Lifecycle Writer & Strategist 6 months FTCJoin to apply for the Lifecycle Writer & Strategist 6 months FTC role at Xero.Our PurposeAt Xero, we''re here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we''re not only making life better for small business, we''ll be building a stronger economy that can change the world.Become a core part of Xero''s highvelocity lifecycle marketing engine. In this critical role, you won''t just writeyou''ll act as a strategic partner embedded directly within the customer engagement team, driving how we guide millions of customers.You will craft compelling content that shepherds customers through every stage of their journey, from onboarding to expansion. More importantly, you''ll be a key strategist, identifying opportunities to optimize performance and increase customer lifetime valuemaking this the perfect opportunity to truly make your mark on the business.Here, AI is a tool to augment and test, but you will be here to think, strategize, and create. You''ll leverage technology to accelerate execution while owning the creative and strategic vision.Reporting to the Head of Performance Creative, you''ll be at the center of 20+ monthly experiments designed to boost conversion and reduce churn. Your words and strategic insights will have a direct, measurable impact on the business, influencing how small business owners experience and engage with the Xero platform.This is a 6 month, fixedterm position.Please attach your portfolio of work when submitting application. Sending an application without a portfolio will unfortunately impact or delay outcome of your application.What you''ll do (Writing: 60%)Create highvolume, highimpact content across email, SMS, and inproduct communications (Intercom)Transform complex product updates and business concepts into clear, compelling messages that drive actionWrite and optimize subject lines, body copy, and CTAs across the entire customer lifecycleAdapt messaging for global and regional audiences while maintaining brand consistencyWhat you''ll do (Strategy: 40%)Partner with channel owners to analyze performance data and identify optimization opportunitiesDesign and plan experimentation roadmaps to test messaging, tone, and creative approachesDevelop content strategies that align with customer journey stages and business objectivesBridge creative and lifecycle teams to ensure seamless execution of campaignsSuccess looks likePerformance impact: Your content consistently drives improvements in open rates, clicktoopen rates, and conversion lift across lifecycle touchpointsExperimentation velocity: You maintain quality while supporting 20+ experiments monthly in a fastpaced environmentBrand alignment: All content reflects Xero''s tone of voice and value pillars while driving measurable business outcomesCrossfunctional partnership: You effectively collaborate between creative and customer engagement teams, translating data insights into compelling contentCustomer understanding: Your writing demonstrates deep knowledge of small business needs and pain pointsEssential Experience10+ years in highvolume content creation at a tech company, ideally B2B SaaS or fintechProven track record writing lifecycle marketing content (email, SMS, inproduct messaging)Strategic mindset with experience using performance data to inform content decisionsExceptional writing skills across multiple formats and audiences, with mastery of plain English principlesCollaboration skills to work effectively across multiple teams and stakeholdersNice to haveExperience with financial services, accounting, or small business softwareFamiliarity with customer engagement platforms (Intercom, Braze, etc.)UX writing experienceKey competenciesSpeed and quality: Ability to produce excellent work quickly without sacrificing standardsComplex simplification: Talent for making technical or business concepts accessible and engagingDatadriven approach: Comfort working with performance metrics to guide creative decisionsAdaptability: Thrive in a fastpaced, experimentheavy environmentBusiness acumen: Understanding of customer lifecycle stages and marketing funnelsPlease note our holiday closure from December 22nd to January 4th. Application reviews and recruitment will kick off in January once we are back in the office.Why Xero?Offering very generous paid leave to use however you''d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you''ll do the best work of your life at Xero.Our collaborative and inclusive culture is one we''re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.At Xero we embrace diversity and inclusion and value a #challenge mindset. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn''t align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.#J-18808-Ljbffr