Job Title

Unique opportunity to influence the strategic direction of major events in NSW Senior Executive Band 2, total remuneration package between $309,100 and $346,519 Ongoing role based at The Rocks, Sydney CBD Destination NSW is the lead agency driving the growth of the visitor economy in NSW, championing Sydney and regional destinations through strategic research, policy, partnerships, events and marketing. We are seeking an exceptional leader to join our executive team as Executive Director, Event Strategy, Delivery & Activation . This is a unique opportunity to influence the strategic direction of major events in NSW, ensuring they deliver cultural, social and economic benefits for our state. About the role In this pivotal role, you will lead the development and delivery of NSWs event strategy, shaping a portfolio of high-impact events that attract global attention. You will drive precinct activations and integrated programs that extend visitor engagement and economic impact, and build strong partnerships across government, industry and international networks to secure major events and create signature experiences. Reporting to the CEO, and as a key member of our senior leadership team, youll provide authoritative advice to senior stakeholders and champion innovation in event design and delivery. To learn more about the role, please click here to download the full role description. About you Were seeking a visionary leader with proven experience in major event strategy, acquisition and activation at scale and deep knowledge of the national and international events landscape and market trends. Ideally, you have tertiary qualifications in Events Management, Business, Tourism or related fields and you must have demonstrated senior executive experience in complex environments with strong strategic thinking and negotiation skills. This is a rare opportunity to lead events strategy for one of the worlds most dynamic destinations and contribute directly the economic and social prosperity of NSW. How to apply Click Apply Now to access our application portal and submit your online application. Please include a cover letter and brief resume that details your capabilities and experience in relation to the role. Closing date Tuesday, 10th February 2026 [10.00AM] Contact For any questions, please contact Lisa Smith, Executive Talent Partner by email: [email protected] Working at the Department of Creative Industries, Tourism, Hospitality and Sport At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities. Together we: create social and economic opportunities for the state support the creation of jobs across the creative, visitor and night-time economies prioritise First Nations artists, stories and culture ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all drive visitation through events, campaigns and visitor experience development activate our night-time and creative economies to unlock unique precincts and community spaces deliver a vibrant and responsible hospitality, liquor, racing and gaming environment support NSWs key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the states diverse cultural assets and history. We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form. A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months. #J-18808-Ljbffr