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At Zenith , we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients'' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together. Were determined to eradicate any barriers that prevent our people from achieving their fullest potential: We offer progressive flexible working options to everyone at all levels Its not a policy. Its behaviour led and reinforced through our values. Mental health & wellbeing is something we consider a priority Its championed by our own people internally and is a regular conversation. We have a lot of fun were constantly looking at reinventing how were connecting with each other. About Adobe.pub The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe''s business success. About the role Were on the hunt for an Analytics Director, who will be central in driving analytic insights and strategic thinking across the Adobe.pub account within APAC. They will be the key contact for the client on media strategy and performance and will provide recommendations for both direct response and awareness/consideration campaigns. You will be responsible for ensuring data and continuous test and learn approaches are implemented and utilised to drive clients media objectives. This position requires strong strategic and tactical thinking, with an eye for numbers, curiosity, proficiency at problem solving, and an in-depth understanding of digital media and technology. You will have a track record of data-rich analyses, be a team player, and have excellent client service skills. Youll use your sharp and intelligent analysis to identify key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and optimisation. Importantly, youll be supported by senior leaders who are invested in your growth and development, and have access to tools, training, and career conversations to help you thrive. What you will do with us: Utilise data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure Utilise relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives Recommend and drive implementation, and utilise multi-touchpoint attribution models Use your excellent knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research Perform ongoing analysis to ensure the timely adjustment/optimisation of campaigns to maximize performance Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients business objectives - develop test design including hypothesis development, cell design and sample size calculation as required Design and manage measurement systems for data capture and reporting Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies Identification, assessment, and managing implementation of data sources and tracking solutions Act as primary day-to-day contact on measurement system project development and execution; facilitate communication and define roles and responsibilities amongst all parties Set clear campaign and media success metrics and establish performance benchmarks Lead relevant application of analytics and research in understanding ROI What Youll Bring: 7+ years in performing analytics in a marketing sciences capacity, ideally at a media agency Experience with B2C and/or B2B digital campaign measurement and optimisation Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner Ability to become a trusted advisor to clients and colleagues Knowledge of syndicated media research & systems (e.g., Nielsen, comScore, GWI) Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc. Experience with linear and digital performance measurement data (e.g., ad servers, DSPs, search engines, web analytics, etc.) Experience in the analysis of large data sets to identify insightful relationships (data mining) Strong analytical skills with an understanding of statistical techniques: hypothesis development, designing tests/experiments, analysing data, drawing conclusions, and developing actionable recommendations. Experience with statistical analysis software products, research design, and a track record of implementing data and analytics-driven solutions Knowledge of visual techniques for data analysis and presentation development Exposure to cross-channel measurement and attribution Knowledge of statistical software packages (e.g., SPSS, SAS). Mandatory experience with Adobe Analytics A strategic mindset with the ability to develop and execute a strong vision for your clients. Excellent attention to detail youre super organised, and can manage multiple priorities with precision and confidence, and know when to escalate issues promptly. A collaborative mindset - You work effectively and constructively with multi-disciplinary teams to turn ideas into action and contribute to award-worthy work. What youre looking for: A supportive and collaborative culture. Clients who are encourage innovative thinking and are open to be challenged. An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert. Ambition to fulfil your career goals in a business large enough to accommodate them. What we can offer you: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the worlds most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the benefits that come with our network offering: A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Libert flexibility approach working your way, with us! Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, galit, enABLE, EmbRACE and Ecologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service). Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave. Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs. Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. #J-18808-Ljbffr