Job Title

PoolwerxPoolwerx is the world''s largest pool care franchise network, supporting a large network of locally owned and operated businesses across Australia, New Zealand, and the USA.As we continue to scale, we''re seeking a Head of Digital & Performance to lead and unify our digital capability globally, ensuring our platforms, performance channels, and ways of working support local growth, confidence, and longterm success.This is a senior leadership role with real accountability. You will stabilise our digital foundations, bring greater coherence across platforms and markets, and evolve our performance capability over time so our Franchise Partners can compete and grow in an everchanging digital landscape.This is not a bluesky transformation role. It''s a systems leadership role for someone who enjoys building strong foundations, improving how things work, and enabling others to succeed at scale.What you''ll be responsible forYou will own Poolwerx''s digital performance ecosystem endtoend, ensuring our websites, platforms, search, paid channels, and agency partners operate as one coherent, wellgoverned system across ANZ and the USA.This role is not just about internal platforms, it''s about enabling local growth.You''ll focus on strengthening how digital supports Franchise Partners through better Local Area Marketing (LAM), stronger lead quality, clearer performance standards, and more consistent delivery.This role also plays a critical part in driving Franchise Development (FD) and network growth, ensuring digital strategy, lead generation, and performance activity directly support the attraction, conversion, and success of new Franchise Partners.Bringing greater consistency and integration across platforms, agencies, and performance channelsStrengthening how digital supports local area marketing, lead generation, and conversionDriving adoption, coherence, and continuous improvement across our digital ecosystemSetting clear standards for performance, reporting, and optimisationBuilding confidence and trust in how digital is delivered across the networkOverseeing and guiding the digital components of the Franchise Development marketing functionDeveloping and leading highperforming digital specialists across web, platform, and paid disciplinesEvolving capability and performance over time as foundations strengthenWhat you''ll bringThis is a senior role that requires both deep digital capability and proven leadership experience.A career built through handson digital roles progressing from execution into leadership across web, search, paid media, and performance, rather than stepping straight into managementA systems mindset understanding how platforms, media, UX, data, and conversion pathways work together to drive growth, not as standalone disciplinesExperience working within modern digital platform environments, including CMS ecosystems (e.g. headless CMS such as Storyblok or similar), analytics platforms, and optimisation toolingStrong capability in performance measurement, attribution, and continuous optimisation, not just reportingExperience leading and developing specialists across website, platform, and paid/performance disciplinesA track record of building capability from the ground up and then scaling itConfidence managing agencies, setting standards, and holding partners accountable for outcomesThe ability to operate at both strategic and operational levelsThis is not a junior or emerging leadership role. It suits someone who has grown through digital execution into management and now leads through clarity, structure, and accountability.This role is for you if you...Think in systems, not silosEnjoy building strong foundations that others can scale fromAre commercially minded and outcomefocusedCare about helping local operators succeed, not just optimising head officeAre comfortable owning performance and accountabilityBalance calm authority with practical executionA global role with real influenceA clear mandate and executive backingA franchise model where digital directly impacts small business successA valuesdriven organisation with scaleNext stepIf you enjoy building clarity, lifting performance, and enabling others to succeed through digital, we''d love to hear from you.Along with your resume, please include a short cover letter that tells us why this role excites you, why you believe you''re a strong fit, and what you''d bring to Poolwerx. This is an important part of our shortlisting process.Apply now!Unlock job insightsYour application will include the following questions:Which of the following statements best describes your right to work in Australia?What''s your expected annual base salary?How much notice are you required to give your current employer?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.#J-18808-Ljbffr