Job Title

Head of BrandCoastal Property Agents Group is seeking an experienced and commercially minded Head of Brand to lead and elevate our brand across the Gold Coast and broader market.This is a senior leadership position responsible for defining and executing a comprehensive brand and marketing strategy that drives growth, strengthens market presence, and delivers consistent, high-quality lead generation across sales and property management.Reporting into executive leadership, this role will lead the marketing and creative function, partnering closely with sales, property management, and operations to ensure marketing activity is aligned to business objectives and delivers measurable results.Key ResponsibilitiesBrand Strategy & LeadershipDefine and champion Coastal''s brand identity, positioning, and messaging across all channels.Ensure brand consistency across digital, print, campaigns, and property marketing.Lead brand campaigns that build awareness, trust, and emotional connection with target audiences.Design and execute integrated marketing strategies across digital, social, print, and experiential platforms.Oversee performance marketing including paid media, SEO, content, and website optimisation.Use data, insights, and analytics to optimise marketing performance and ROI.Lead Generation & ConversionDevelop and manage multi-channel lead generation strategies that deliver marketing-qualified leads.Implement and refine CRM and marketing automation workflows to nurture and convert prospects.Monitor conversion metrics and collaborate with sales teams to improve handover and outcomes.Lead, mentor, and develop a high-performing marketing and creative team.Partner with executive leadership, sales, and property management to align marketing with business strategy.Manage external agencies and suppliers to deliver high-quality outcomes within budget.Identify emerging trends, platforms, and technologies to keep the brand competitive.Drive strategic initiatives such as rebranding, market expansion, and new service launches.Foster a culture of creativity, innovation, and customer-centric thinking.About YouProven senior marketing leadership experience, ideally within property, professional services, or brand-led organisations.Strong background in brand strategy, digital and performance marketing, and lead generation.Highly analytical, with the ability to translate data into clear strategic direction.Confident people leader with experience building and managing high-performing teams.Commercially focused, with a strong understanding of how marketing drives revenue and growth.Why Join Coastal Property Agents GroupOpportunity to lead and shape the marketing strategy of a high-performing, award-winning real estate group.Senior leadership role with autonomy, influence, and impact.Collaborative, ambitious culture focused on growth, innovation, and excellence.Competitive remuneration package aligned to experience and performance.Application RequirementsYour application will include the following questions:Which of the following statements best describes your right to work in Australia?How many years'' experience do you have as a Head of Marketing?How many years of people management experience do you have?How many years'' experience do you have in a marketing role?#J-18808-Ljbffr