Job Title

Senior Manager, Communications and MarketingJoin to apply for the Senior Manager, Communications and Marketing role at Australian Primary Health Care Nurses Association (APNA)Pay range: A$115,000.00/yr - A$125,000.00/yrAbout APNAThe Australian Primary Health Care Nurses Association (APNA) is the peak and professional body for nurses working in primary health care. APNA champions the role of primary health care nurses; to advance professional recognition, ensure workforce sustainability, nurture leadership in health, and optimise the role of nurses in personcentred care.About the RoleThe role leads a team of communications and marketing professionals to ensure clear, consistent and strategic communication and marketing across all APNA streams. The position oversees campaigns, media engagement, brand management, content development and ensures APNA speaks with one coherent voice.The role is hybrid based in Melbourne (APNA''s head office is in the CBD).Salary range of A$115,000 to A$125,000 annually (before superannuation).Responsibilities IncludeManage and lead a team of communications and marketing professionals, ensuring a coordinated approach across multiple channels.Service and support multiple units across APNA, including managing varying workflows and coordinating across multiple projects.Proactively pitch or supervise pitching to national media to support APNA''s advocacy, and manage media requests and support the CEO and President with public messaging.Lead the development and delivery of APNA''s marketing strategy in line with organisational priorities.Oversee the production of highquality content for members, partners and the public including newsletters, web, social media, publications and announcements.Oversee APNA''s website, social media and digital platforms to ensure a consistent and engaging presence.Essential Skills, Qualifications And ExperienceExperience leading a communications and marketing team, including building and maintaining team culture in a distributed team.Ability to work across multiple teams, build productive relationships and support a OneAPNA approach.Experience leading integrated marketing and communications with strong skills in content, digital, brand and campaign delivery.Ability to translate organisational strategy into effective messaging and memberfocused communication.Experience managing digital platforms, social media and analytics to strengthen engagement and awareness.Desirable Skills, Qualifications And ExperienceExperience pitching successfully to the press gallery and other national media.APNA''s valuesBetter Together We are passionate and collaborative, fostering an environment where diversity is valued, and all voices are heard.Positive Disruptor We are communityminded champions of change, innately curious and always open to innovation and ideas of the future.Pursue Excellence We are evidencebased in our approach and hold our stakeholders and each other accountable as we strive for the highest standards of excellence.Please include in your applicationA 12 page cover letter (PDF) addressing the role responsibilities and skills and experience required;A short CV / resume (PDF) outlining how your experience makes you right for the role, including contact details for two referees.The successful candidate must have work rights in Australia.Applications close 11:59 pm Sunday 1st February.Seniority LevelDirectorEmployment TypeFulltimeJob FunctionMarketing and ManagementIndustriesAdvertising Services, Hospitals and Health Care, Nonprofit Organizations#J-18808-Ljbffr