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Posted: 16/01/2026Closing Date: 16/02/2026Job Type: Permanent - Full TimeLocation: Horningsea ParkJob Category: Business Development and SalesAbout UsCEA is the leading distributor for worldrenowned capital equipment brands JCB agricultural and construction equipment, SANY, Atlas Copco, Ditch Witch and Dynapac.Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.PART OF THE CFC GROUP OF COMPANIES Think Safe Act Safe.Job DescriptionAbout the roleWe are seeking an experienced Group Sales Manager to lead, plan, coordinate and oversee all aspects of sales operations across NSW. Reporting to the NSW General Manager, this role is responsible for implementing strategic sales initiatives to achieve annual growth and profitability targets, ensuring alignment with the company''s goals, objectives and policies.The role has oversight of four globally recognised brands SANY, Atlas Copco, Ditch Witch and Dynapac.What You''ll DoSponsor a culture of unison within the branch, enforcing management accountability and ensuring effective leadership.Prepare operating forecasts to achieve KPIs.Undertake resource planning to support sales activity and growth.Achieve revenue and profitability targets as set by the GM.Maximise returns from the top five industry sector accounts.Prepare business plans for each industry sector.Execute action plans to penetrate targeted businesses effectivelyEstablish, implement and communicate standard operating procedures.Manage budget forecasts in line with National Account strategiesPresent plans, budgets and forecasts to the General Manager.Report on KPI performance and prepare weekly updates to the State General Manager.Monitor commercial performance in line with budget and KPIs.Monitor and measure interactions with the State GM, Product Managers, DTMs and Territory Managers.What You''ll BringProven ability to manage and motivate personnel, with a strong customer service focus.Excellent people management, communication and presentation skills.Ability to understand and interpret financial statements with a strong commercial background.Demonstrated success growing a business and being accountable for performance target achievements.Proven ability in strategic planning and marketing initiatives.Desired Skills And ExperienceWhat We Offer:An attractive remuneration package based on your experienceCompany vehicle.Incentives scheme.Commitment to your ongoing growth and training.Employee milestone rewards and recognition initiatives.Work within a friendly, family-owned environment that fosters career advancement opportunities locally and nationally.Access to employee assistance and wellness programs for you and your household.Employee discount program through Maxxia and SamsungNovated Lease optionsDiscounted health insurance through HBF#J-18808-Ljbffr