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Creator / Content Marketing Manager Location: Sydney, Hybrid Posted on: Jan 9, 2026 About Appetise Appetise is building the worlds best grocery shopping experience helping over 100,000 Aussies & Kiwis every week discover what to cook and get the cheapest groceries across Woolworths, Coles, and beyond. Were a totally free app including recipe discovery, meal planning and grocery shopping where you can browse 3,500+ meals or save your favourites from anywhere on the web. Go from "whats for dinner?" to a completed shop in minutes comparing prices, building lists, and checking out with your preferred supermarket. With Appetise, youll never wonder what to cook again. And its totally free for users, forever. Behind the scenes, were creating something food brands have never had: direct access to the entire shopping journey. From meal inspiration to purchase, we give FMCG companies realtime insights into how shoppers discover, select, and buy their products data supermarkets cant provide. Its consumer experience meets brand intelligence. Were making grocery shopping effortless for people while giving brands a live view into the kitchens and carts of real shoppers. Were 20 people across NZ and Sydney, moving fast with big ambitions. Revenue comes from brands who pay for access to our platform and insights which means we can keep the app completely free for consumers. We need great people to help us scale as we grow. About the Role As our CreatorinResidence and Content Marketing Manager, you will build Appetise into a content marketing powerhouse that millions of people cant scroll past. Reporting to the Head of Marketing, this handson, highimpact role will involve defining strategy, owning execution, and amplifying organic content across TikTok, Instagram, LinkedIn, YouTube Shorts, and emerging platforms. Key Responsibilities Shape the Content Strategy (30%) Work closely with the Head of Marketing to define Appetises organic content strategy across TikTok, Instagram, LinkedIn, YouTube Shorts and emerging platforms. Take full ownership of execution, owning endtoend production from concept to final edit using a mix of mobilefirst tools and fast turnaround workflows. Identify viral hooks, trending formats, and cultural moments that align with our brand and drive attention. Build a content roadmap that showcases recipe inspiration, app benefits, behindthescenes startup life, and creative storytelling, not just food reels. Understand the needs of different audiences across B2B and B2C growth. Study whats working (brands like Mob, QuiteLike, Kinso, viral creators, platform trends) and adapt the best ideas for Appetise. Create Content That Drives Reach, Virality, User and Revenue Growth (50%) Shoot, edit, and post highquality, scrollstopping content every day. Be on camera for founder skits, street interviews, app demos, and storytelling. Shoot, edit and post cooking and meal prep content using delicious recipes from our platform. Dive deep into customer and user insights to discover and double down on what works explore cultural and human insights into food, FMCG, recipes and meal prep to ensure our content hits differentiation. Experiment with formats, hooks, pain points and content pillars to drive engagement and reach: supermarket interviews, paying for peoples groceries, viral food hacks, dayinthelife content, user testimonials, and more. Collaborate with the Head of Marketing, founders and team members to create authentic, entertaining, and shareable content. Adapt your approach and output to work across both B2B and B2C needs. Drive Growth & Engagement (15%) Post strategically to maximise reach, engagement, and follower growth. Review engagement and platform metrics to align with business outcomes; user acquisition, revenue growth and app engagement. Monitor performance metrics (views, shares, saves, follower growth, app downloads) and double down on what works. Feed topperforming organic content into our paid campaigns to lower CAC and improve ROAS. Engage with our community by replying to comments, DMs, and building relationships with followers. Experiment & Iterate (5%) Run rapid content experiments to test new ideas, formats, and platforms. Stay ahead of platform algorithm changes, new features, and cultural trends. Bring a testandlearn mindset: fail fast, scale what works, and always be iterating. Who You Are Socialnative You dont just use TikTok and Instagram, you live on them. You understand what makes content go viral and can spot trends before they peak. Cameraready Youre comfortable on camera and can deliver authentic, engaging storytelling without a script. Fullstack creator You can shoot, edit, and post content yourself using mobile tools and fast workflows. You dont need a production team. Highvolume executor Youre comfortable creating and posting multiple times per day, iterating quickly based on performance. Scrappy & resourceful You thrive in lowbudget, highcreativity environments. You make magic with a phone, good lighting, and great ideas. Production literacy You understand cameras, lighting and production to scale up our production approach when business and content needs require. Datainformed You track what works (views, engagement, follower growth, app installs) and use insights to improve. Strategically creative Youre not just making content for contents sake, youre building a brand, driving app growth, and reducing acquisition costs. Startuptough You love fastpaced, highautonomy environments where you can own outcomes and move without red tape. Obsessed with content You consume, create, and think about content all day. You see viral opportunities everywhere. Why This Role Matters Organic content is the most underutilised growth lever at Appetise, and the opportunity is massive. In the food and grocery space, attention is everything. The right content doesnt just build a following, it drives app downloads, reduces CAC, and creates a brand people love. With millions of views up for grabs and nearzero restrictions, this is your chance to build something from scratch and prove that creativity beats budget every time. What We Offer Creative Ownership Shape the strategy, create the content, and own the results in a fastscaling company. Global Expansion Build content that scales as Appetise grows from NZ/AU to global markets. HighImpact Role Your work directly drives app growth, brand awareness, and commercial outcomes. Flexible Work Culture Work from our Surry Hills offices and from home. Fast Career Progression Join early and grow fast, this is a role for future marketing leaders. How We Hire Apply now + a quick video on why this role excites you. If youre a good fit, well set up an intro call to learn more about you. Well then have a session with our Head of Marketing and one of our Founders. Successful candidates will have a finalstage interview with our Head of Marketing. If you impress us, well move fastwere looking for top talent NOW. Contact Vanessa Radich, Head of People & Culture #J-18808-Ljbffr