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Job Title


Global Head of Marketing Technology


Company : Herbert Smith Freehills


Location : Sydney, Australia


Created : 2026-02-02


Job Type : Full Time


Job Description

The OpportunityPosition SummaryThe Global Head of Marketing Technology is a strategic and operational leader responsible for driving the transformation, adoption, and optimisation of client and marketing systems across the firm. This role combines deep technical expertise with a strong understanding of business development, data governance, and emerging technologiesparticularly AIto enhance client engagement, streamline marketing operations, and deliver actionable insights.The Global Head of Marketing Technology will be integral to delivering an exceptional experience for our clients and positioning the firm as a global legal powerhouse.Primary responsibilities:Clients & Markets Systems StrategyDevelop and lead the strategic vision for C&MS (CRM, marketing platform, credentials/pitch/client listening databases), integrating AI and emerging technologies to transform business development and marketing processes.Create and maintain a roadmap for system evolution aligned with business needs.Continuously assess system fitness for purpose through horizon scanning, benchmarking, and stakeholder engagement. AI Transformation for BDChampion the use of AI to transform BD tasks and workflows.Maintain deep expertise in available HSF Kramer AI tools, services and platforms, identifying impactful use cases and promoting adoption across BD teams.Inspire and enable teams to embrace AI-driven ways of working.Data Strategy and GovernanceSet the data strategy for C&MS, ensuring clarity on sources of truth and identifying additional data needs.Collaborate with IT and other system owners to establish and maintain a best-practice governance framework.Implement a robust data maintenance and quality assurance plan.Centre of Excellence (CoE)Establish and lead a virtual CoE for the operational management of C&MS.Ensure high standards of data quality, system performance, and service delivery.Team LeadershipLead, mentor, and develop a high-performing team responsible for the management and optimisation of C&MSFoster a collaborative, inclusive, and innovative team culture.Set clear goals, provide regular feedback, and support professional development.Adoption and EngagementDrive system adoption and user proficiency across the firm.Identify opportunities to save time and create value through improved system usage, training, and engagement initiatives.Reporting and AnalyticsLead the development of reporting and analytics capabilities within C&MS.Deliver actionable insights that enhance client engagement, campaign effectiveness, and strategic decision-making.Product ManagementOversee the full lifecycle of C&MS products, including selection, implementation, integration, and optimisation.Manage vendor relationships and contracts in partnership with Procurement, ensuring systems meet business needs and service levels.Collaboration with ITAct as the primary liaison between IT and Business Development.Ensure seamless communication and alignment on system upgrades, integrations, troubleshooting and security.WHS ObligationsComply with WHS obligations and responsibilities in accordance with the requirements for this role and, for leaders at any level, this includes adequately supervising and supporting team members to promote a safe and respectful workplace.Key Performance Indicators: Strategy: Delivery of a 1224 month roadmap aligned with business prioritieswithin 6 monthsAI Transformation: Examples of AI use cases developed; time saved/productivity increasedData Governance: Data quality score (% of clean, complete, accurate records)CoE: SLA compliance rate; user satisfaction scoresAdoption and Engagement: system usage rates across teams; training completion rates; user proficiencyReporting and Analytics: increase in usage rates of reports/dashboards; % of stakeholders using insights in decision-makingProduct Management: vendor performance scorecards; contract renewal efficiency; budgets metCollaboration with IT: number of successful integrations or upgrades; stakeholder feedback on collaboration effectiveness Qualifications, skills, and experienceEssential qualificationsTertiary qualifications in Information Systems, Information Technology, Data Analytics, Business Intelligence combined with a focus on business or marketing10+ years experience managing marketing technology platforms (eg Salesforce Marketing Cloud, Dynamics365, InterAction, Vuture, Marketo, Google Analytics, Quoros docs, Foundation, Intapp Intake, Expert)Professional certifications in Dynamics 365 or other CRM certifications, Google Analytics, Project Management, Data Governance of Data ManagementHighly desirable qualificationsAn MBA or Master''s in a related fieldStrong project management and stakeholder management skillsAbility to translate technical information for non-technical usersStrong analytical and problem-solving capabilitiesKnowledge of data privacy regulations and IT security standards applicable to Martech systemsExperience working in cross-functional teams bridging IT and business unitsSkillsStrategic and Technical Leadership: ability to develop and execute a long-term vision for marketing and client systems; strong understanding of AI tools and their application in business development and marketing.Data and Analytics: expertise in data governance, quality assurance, and reporting frameworks; ability to translate data into actionable insights for business decision-making.Team leadership: experience in building and leading a CoE or similar operational function; ability to motivate, develop, and manage high-performing teams.Systems and Product Management: skilled in system selection, implementation, integration, and optimisation; experience managing system upgrades, troubleshooting, and compliance in partnership with IT.Stakeholder Engagement: excellent communication and collaboration skills across technical and non-technical teams; Ability to influence and inspire adoption of new technologies and processes.Project and Change Management: strong project management skills with experience in change leadership and user engagement; ability to manage multiple priorities and deliver outcomes in a complex, global environment.Vendor and Procurement Collaboration: skilled in managing relationships with technology vendors and service providers; experience working with procurement teams to negotiate contracts and ensure service levels. ExperienceProven track record in leading system transformation projects, including AI integration and data strategy.Experience in vendor management, contract negotiation, and product lifecycle ownership.Experience working in the legal industry or other professional services environment is desirable.Success FactorsBringing my BestIs seen as a custodian of culture for the department and the firmBrings vision and expertise to progress complex projects and manage broad ranging prioritiesStrategically influences stakeholders on issues of importanceCreating Great ResultsLeverages data, knowledge of the firm and deep relationships to influence stakeholdersLeads team to deliver valuable support and commercial advice to stakeholdersEffectively engages stakeholders across business services to leverage expertise and build shared ownership of changeSupporting and Developing othersAligns team capability and resourcing to deliver on strategy and create value for the firmKeeps team feeling motivated and supported through challenging projects and work levelsMakes a significant contribution to the development of team capability across the departmentEnhancing the firmPlays a substantial role in shaping and implementing strategyDelivers projects and initiatives that add value to the business and create sustainable changeLooks to the future and considers how they can help the firm to adaptIdentifies and manages risk to ensure the best outcomes are realisedTeamBusiness Development Working PatternFull timeLocationBrisbane, London, Melbourne, Perth, SydneyContract typePermanent ContractDiversity & InclusionWe are committed to attracting people from all backgrounds and creating a respectful and inclusive culture where everyone thrives. We see this as essential to our success, including our ability to innovate and achieve sustained high performance. This is a key part of our ValuesHuman, Bold, and Outstanding.