Company Description In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.As Head of eCommerce you will lead the development and execution of Red Bull Australia''s national eCommerce strategy, with a particular focus on managing the Australian eCommerce retailers, as well as engaging with our sales teams to drive on-site execution and sales growth on pureplay and bricks'' clicks. Alongside the National Account Manager eCommerce you will manage the existing pureplay & omni channel accounts (including retail Media). You will expand our presence with aggregators and establish new business partnerships with B2B, Online Marketplaces and 3rd party delivery services. Job Description LEAD ECOMMERCE STRATEGY DEVELOPMENT & DEPLOYMENTDevelop and adapt Red Bull''s global eCommerce vision and strategy covering all relevant segments such as bricks''nclicks, pureplays, online marketplaces, B2B and new digital touchpoints (3rd party delivery services, gig economy)Alongside the account team lead retail media strategy & execution in select accountsDrive accountability for executional excellence as part of the sales leadership teamLeverage eComm to drive trial through agiledata backed decisions and a test-and-learn approachACCELERATE ONLINE SALES GROWTH ON LARGEST ECOMMERCE RETAILERSOwn the management of Amazon as global key account and local delivery on volume, sales forecasts, promotional program, loyalty (SnS) and share targetsIncorporate eCommerce plans into top 8 customer joint business plan''sensuring we are delivering a share winning planProvide training and execution expectations to the account managers outside of the top 8 accounts.Collaborate with the eComm account managers to manage Red Bull''s sponsored search and visibility on our major retailers platformsDevelop and execute strategy toachieve top positioning on our wholesale partners B2B and B2C platformsENABLE EXCELLENT & BRAND COMPLIANT ONLINE PRESENCECollaborate with the Brand Marketing teamon further improving and implementing Red Bull''s online merchandising standards, whilemonitoring online presence and compliance using Red Bull''s proprietary toolDrive a "look like number one" mindset by utilising Red Bull''s creative assets and events to create a unique point of difference in retail media and online executionsManage online content access through Red Bulls systems & partnering with the Brand team to ensure we have best in class enhanced content available and rolled out across all customersINDIRECTLY LEAD CROSS-FUNCTIONAL ECOMMERCE TEAMProvide indirect leadership to the cross-functional RBAU eCommerce project team, including members from Brand Marketing, Advertising, Regulatory, Operations, and local market stakeholdersWork collaboratively with internal stakeholders, local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation, content, ratings and reviews and oversee implementation of these where relevant Qualifications3+ years ofof eCommerce experience, ideally working with key customers such as Woolworths, Coles, Amazon, and Aggregators5+ years of key account management experiencewith global brands, preferably in the FMCG/grocery or online FMCG retail sectorsBachelor''s degree in business, economics, or a related IT field requiredSkilled in website management, online shopper journey, digital content/product detail page creation, and driving sales from awareness to conversionPreferred experience with reporting systems (e.g., Vendor Central, Unify/Synergy) and tools like GS1, SKUVantage, Citrus, or Cartology Additional Information You warrant that:You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.Travel: 20-30Organization: Red Bull AustraliaJob type: Temporary
Job Title
Head of E-Commerce