Job Title

YOUR MISSION Assistant Store Manager PUMA FOC Concept StoreHelp Bring PUMA''s New Concept FOC Vision to LifePUMA is opening a firstofitskind Factory Outlet (FOC) Concept Store at Eastern Creek Quarter (ECQ) - and we''re looking for an experienced Assistant Store Manager to play a key role in bringing this new retail vision to life.This is more than a support role.As Assistant Store Manager, you''ll be a handson leader on the floor, a trusted partner to the Store Manager, and a key driver of sales performance, team development, and customer experience in a fastpaced, highvolume environment.If you''re ready to step into a leadership role where your impact is visible every day, this is your opportunity.Your ImpactAs Assistant Store Manager, you''ll help translate PUMA''s FOC Concept vision into daily execution. You''ll lead from the front, coach the team in real time, and ensure the store consistently delivers against sales, service, and operational expectations.You''ll also step confidently into the Store Manager role when required, owning results and leading the business with accountability and energy.What You''ll DoThis role is highly handson, peoplefocused, and performancedriven, blending floor leadership with operational responsibility.Lead on the FloorSpend approximately 90% of your time on the sales floor, engaging customers, selling, and coaching the team.Set the standard for service, product knowledge, and customer connection.Drive Sales & KPIsSupport the achievement of sales, KPI, and profitability targets through strong selling culture and commercial awareness.Use daily and weekly insights to support conversion, productivity, and stock performance.Support & Develop the TeamAssist with recruitment, onboarding, training, and development of a highperforming team.Coach team members and supervisors to build capability, confidence, and consistency.Support performance reviews, feedback, and succession planning.Act as Store Manager When RequiredTake full operational responsibility for the store when the Store Manager is away.Lead the team with confidence and ensure all standards, routines, and expectations are met.Deliver a Strong Customer ExperienceEnsure customer interactions consistently align with PUMA''s service expectations.Resolve customer concerns effectively and professionally, leading by example.Bring the Concept to LifeSupport execution of Global Concept store standards, visual guidelines, and instore initiatives.Help maintain a store environment that is visually strong, organised, and onbrand at all times.Operational ExcellenceSupport inventory management, stock flow, shrink targets, and loss prevention initiatives.Assist with payroll control, servicedriven scheduling, and operational compliance.Ensure WHS standards and safe working practices are consistently followed.YOUR TALENT Who You AreYou''re an experienced, handson retail leader who leads from the front. You''re most in your element on the sales floor, engaging customers, coaching your team, and driving results in a fastpaced environment. You''re organised, reliable, and ready to take on real responsibility as part of a leadership team launching a new store vision.An experienced Assistant Store Manager, Supervisor, or Senior Team Leader ready for your next stepProven experience in a customerfocused, highvolume retail environment (apparel or footwear preferred)Confident coaching teams and leading from the shop floorCommercially aware and resultsdrivenOrganised, reliable, and comfortable stepping into broader responsibilityPassionate about sport, fashion, and delivering great customer experiencesExcited to be part of a new retail concept and contribute to building something from the ground upWhy Join PUMA?Be part of launching a new Concept FOC StoreReal leadership responsibility and development opportunitiesA supportive, performancedriven retail cultureCareer pathways within a globally recognised sports brandCompetitive pay, incentives, and team product discountsSPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.