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OverviewDubbo, New South Wales | Contract (12 months, with possibility of permanency)At the heart of community. At the start of the future. Thats where youll find Dubbo Regional Council and this opportunity to shape our region as our new Destination Marketing Lead.Our people care deeply about serving and strengthening our community. We work for 55,000 residents and 1.65 million visitors each year. Were at the centre of environmental, economic and societal change to ensure a more sustainable future for the Dubbo region, New South Wales, and beyond. Join us as a Destination Marketing Lead in the Strategic Partnerships & Investment branch and develop your skills and future career.Please note: this job is a 12-month contract with an opportunity to be a full-time permanent role. What We Are Looking ForBe the driving force behind the Dubbo Regions destination brand. Were looking for a creative, strategic and industrysavvy marketer to lead campaigns that boost our visitor economy and showcase the very best of Dubbo and Wellington. In this role, youll own the destination brand, shape highimpact digital and print content, build powerful partnerships with tourism operators and industry networks, and deliver campaigns that put our region on the map. If youre a handson marketer who loves storytelling, thrives on collaboration, and wants to make a real difference in a growing regional community, this is your chance to lead bold work with big impact. Find purpose and impactAs our Destination Marketing Lead, your work genuinely moves the needle. Every campaign you launch and every story you tell helps grow the Dubbo Regions visitor economy, support local businesses, and bring more people to experience what makes our communities unique. Youre shaping the regions identity and future. Youll see the impact of your work in real time: stronger partnerships, increased visitation, positive media attention, and a destination brand that locals are proud of. If you want a role where creativity meets community impact, and where what you do truly matters, this is it. Youll Make An Impact ByDevelop and manage digital platforms to effectively promote the Dubbo Region, ensuring accurate and compelling content across all platformsDevelop and oversee the creation of a series of destination guides aimed at attracting visitors, supporting events, and engaging new residentsProvide strategic advice on media selection, messaging, and campaign effectiveness to internal stakeholdersCultivate stakeholder relationships to facilitate collaborative marketing efforts and drive business partnershipsSupport local businesses and initiatives to boost visitor numbers, new residents, and event participation What You''ll BringTo thrive in this role, you will need:A degree in Marketing, Tourism, Communications or a related discipline or experience commensurate to the qualificationMin 3 years'' experience in the development and implementation of tourism-related promotional and marketing campaigns including budgeting and performance reportingDemonstrated superior level of written and oral communication skillsDemonstrated experience in development of collateral including producing engaging content and overseeing design and productionDemonstrated experience in management of websites and knowledge and effective application of digital communications including websites and social mediaAbility to collect, collate, analyse and report on campaign performance, market data and consumer behaviour We Would Also Love You To HaveDemonstrated experience in driving successful cooperative projects with industry or government stakeholders Ready to make a difference?Join us, and help strengthen our community and your career. This position offers an attractive annual salary ranging from $88,171 to $102,468.To find out more about this role, explore the Position Description and feel free to reach out to our Manager Strategic Partnerships and Investment on 0438 486 494 to make an enquiry. If this role sounds like you, we would love to hear from you simply click Apply Now! Application DetailsApplications close 9:00am, Tuesday 10th February 2026. Please Note: Notifications are primarily system generated. Please ensure your email is correct before submitting an application to avoid missing crucial updates and required information. Why Dubbo Regional Council?At Dubbo Regional Council, youll find a great combination. Heres what you can expect in your career with us:Find purpose and impact Everything you do makes a difference for many peopleFind personal and professional growth Diverse, high-impact work at scale with opportunities to develop your skills and future careerFind people you can count on and a lifestyle you love A great place to live and work with a caring team Youll Also Enjoy a Range Of Other Benefits35-hour work week with flexible options, plus generous leave allowancesSalary packaging options including childcare, novated vehicle leasing, self-education expenses, disability/income protection insurance, and moreStaff Excellence Awards and a supportive team environment with an active social clubWellbeing program including Fitness Passport, annual flu vaccination, and Employee Assistance Program for you and your family Dubbo Regional Council is part of Wiradjuri Country. We acknowledge all Wiradjuri Nation clan groups. We are an equal opportunity employer that values diversity and inclusion and strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds. Apply for this role. Visit site. Share. #J-18808-Ljbffr