OverviewThe AFL works tirelessly in all states and at all levels to enhance and grow the game from grassroots to elite. We put on the game, deliver important events, communicate with fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and more. We are united by a common goal to progress the game for everyone to love and connect with Australia''s game. The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. We undertake screening processes to ensure this commitment is upheld, including ensuring the successful candidate holds a valid Working with Children/Vulnerable People check and a satisfactory criminal history record check. We are an Equal Opportunity employer and value diversity and inclusion. Aboriginal and Torres Strait Islander peoples are encouraged to apply.About The RoleThe National Schools lead is a key role in the Participation Programs team to lead the AFL Schools student and teacher engagement. This role is responsible for ensuring the AFL maximises its presence in schools to ensure high quality football experiences are accessible for every school across Australia. This is a National Role with location flexibility across Australia.A Day in the Life OfLead the development of a consistent & innovative suite of promotional activities and experiences for staff to deliver to students in schools to drive attraction into Auskick, Superkick, Community football and AFL NinesDevelop an optimal range and progression of program options to suit varying levels of ability, skill development, and engagement across P 10 Year LevelsWork with States and Territories to support the process around strategic mapping of school activity to maximise participation outcomesPartner with external education specialists to increase reach to HPE teachers for School membership program and school resourcesSupport State & Territories participation teams to develop framework for professional learning opportunities for pre-service HPE and generalist teachersWork with the workforce team to consider how resources are deployed between program delivery and competition management to best support growth strategyInvestigate an outsourced model for program delivery (eg Sporting schools, CHK, pre-school) to generate operating efficienciesInvestigate the possibility of an interactive digital product that students can engage with at school and at home integrating the AFL club brandsCollaborate with key industries partners across education provider and AFL clubs to support work in schoolsWork with the Game Development Brand and Engagement Team to ensure marketing and communication is effectively supporting school engagementContribute to key projects within and outside of core roleSupport and contribute to the success of the broader teamOur Ideal Team MemberCore competenciesAbility to generate, drive and implement change, adaptability, ability to motivate and influence stakeholdersAbility to develop targets and budgetsAnalytical ability to derive insights to support future growth plansA strategic thinker and strong communicatorAttention to detail and ability to oversee multiple platformsProven experience working in a collaborative environment to achieve joint goalsA highly driven, dynamic and energetic individualA strong work ethic and attention to detailConfidence and passion with the ability to challenge the status quo when required to lead growthMandatoryMinimum 5 years'' experience in a similar role or fieldExperience and knowledge of the Australian schools and education sectorStrong administration skills, including pulling together business cases and presentationsExperience in development of programs, initiatives or campaigns that are designed for growthDesirableDegree in related field, (e.g. Sports Management or Business) or equivalent experienceA strong understanding of the Australian sporting system and networkOur CulturePlease visit www.afl.com.au/careers/our-organisationThe PerksPlay The Day Your Way a flexible approach to your working lifeMy Development access AFL''s My Development program including on-the-job training, coaching and mentoring, and formal learningPlay Well access to our Health and Wellbeing programMy Benefits with thanks to our AFL Corporate Partners, access great benefits and discountsAFL Silver Memberships permanent team members can access AFL matches at Marvel Stadium and the MCGApplications Close13th February 2026 #J-18808-Ljbffr
Job Title
National Schools Lead