Job Title

Location: Remote-friendly | Sydney-based preferredTeam: Growth | Reporting to CEO (Co-Founder)About TactiqTactiq transforms meetings from where work gets discussed to where work gets deliveredwith excellence.Over 1 million users across tens of thousands of teams rely on Tactiq to turn meeting conversations into exceptional outcomes. We''re a Series A, Sydney-based SaaS company building AI note taker for Google Meet, Zoom, MS Teams.We''re product-led growth in its purest form: A great product that users love.We''re a small, AI-enabled team. That means high leverage, high autonomy, and every decision compounds.The RoleAs Principal Growth Marketing Manager, you''ll own all acquisition channels (paid and organic) driving efficient user acquisition while maintaining our product-led growth motion. You''ll build the marketing engine that brings quality users into the top of our funnel.You''ll run paid campaigns, build organic growth channels, optimize conversion, and create the systems that scale acquisition without scaling costs linearly.This isn''t about vanity metrics or brand awareness. This is about efficient, measurable acquisition that feeds our PLG engine with users who activate, engage, and convert.What You''ll OwnPaid AcquisitionOwn paid channels: Google Ads, paid social, display, retargeting, and any new performance channelsDrive efficient CAC while scaling volume, optimize for LTV:CAC ratiosRun disciplined experiments to improve conversion rates across the funnelOrganic GrowthBuild and scale organic channels: SEO, content marketing, distributionCreate distribution strategies that drive compounding, sustainable growthIdentify and test new organic channels before competitorsPerformance AnalyticsOwn attribution and performance analytics, understand what actually drives efficient growth at every stageDesign measurement frameworks that connect marketing spend to activation, retention, and revenueRun attribution analysis and incrementality testing to optimize channel mix and budget allocationCross-Functional ExecutionBuild frameworks and processes that the team can leverageBridge marketing strategy with product-led growth executionYou Might Be a Good Fit If YouHave 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgetsPossess deep performance marketing expertise. You''ve scaled paid channels efficiently, optimized for LTV:CAC, and know how to balance growth with unit economicsHave experience building organic growth channels (SEO, content, partnerships) that create compounding returnsAre highly analytical: you work with data tools (SQL, Python, or similar), build your own dashboards, and make decisions from data, not opinionsUnderstand PLG funnels and how acquisition connects to activation, retention, and monetizationCan use AI tools to accelerate testing, content creation, and campaign optimizationHave the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problemsHave a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metricsKnow your growth frameworks and can apply them with disciplineThink creatively about new channels and distribution strategies before they become saturatedHave a builder mindset: you run campaigns, analyze results, iterate fast, and own outcomesStay handson with emerging trends in performance marketing, AIpowered marketing, and PLG acquisitionBonus Points:You''ve scaled marketing at a highgrowth PLG companyYou have experience with Chrome Web Store / browser extension marketingWhy Join TactiqLeverage: Small AIenabled team = 10x the impact of a traditional growth marketing roleOwnership: You''ll own all acquisition channels endtoend. No bureaucracy, no politics.Scale: 1M+ users, pure PLG, bottomup motion. This is PLG at its best.Learning: Work directly with founders who obsess over data, experimentation, and exceptional execution.Impact: Every campaign you run, every channel you build, every optimization you shipit matters immediately.Modern Tooling: Google Ads, Mixpanel, Intercom, Miro, Notion, Claude, and whatever else you need.Flexibility: Remotefriendly, autonomyfirst culture. We trust you to do your best work.Our ValuesBuild what is right for the customer: We move from customer feedback to customer outcomes ASAP.Ship fast but thoughtfully: We look ahead, but deliver every day. Outcomes over activity.Datadriven decision making: We use rigorous analytical thinking. Data informs, intuition guides.Autonomy allows us to do our best work: We work independently, collaborate in small teams, keep noise minimal.Transparency, trust, empathy: We communicate clearly, share openly, and elevate each other.Measured growth drives longterm success: We don''t grow for growth''s sake. We organize ourselves to bring out the best in our people and focus on what customers need. #J-18808-Ljbffr