Job Title

Demand Generation Manager | APACAphex is a construction planning platform that replaces outdated spreadsheets with multiplayer tools that delivery teams love. Major contractors like BAM, Balfour Beatty, SKANSKA, Kier, MACE, and Murphy use Aphex to deliver projects ranging from 50 million to multibillion pound megaprojects.Location: Melbourne, Victoria, AustraliaSeniority levelMidSenior levelEmployment typeFulltimeJob functionMarketing and SalesIndustriesSoftware DevelopmentThe roleAs our APAC Demand Generation Manager, you''ll play a pivotal role in scaling our growth efforts. This role blends deep demand generation craft with the ability to build a nuanced understanding of the unique dynamics of construction projects. You''ll combine solid marketing fundamentals with curiosity, experimentation, and a willingness to engage deeply with the challenges of our industry.In this role, you willBuild on a solid foundation. You''ll inherit a rare combination of starting components. In our established markets (UK, Ireland, Australia, and New Zealand), we have solid productmarket fit evidenced by enterprisewide adoption across major contractors and passionate customer advocates. We also have a powerful library of case studies, industry voices on our podcast, and true evangelists who organically share Aphex. You''ll use this foundation to expand awareness and demand, while contributing to exciting growth into emerging markets where early testing and validation are already underway.Collaborate across teams. Partner closely with Sales and Customer Success to understand the challenges and needs of the engineers planning the projects that shape our world helping ensure marketing efforts consistently ladder up to real customer truths.Drive hypothesisdriven thinking in GTM. Use a loop of hypothesis experiment feedback iteration to refine our approach. You''ll adapt to differences across project types (rail, bridges, hospitals), contractor tiers (T1/T2), and market maturity. You''ll help us ask the right questions and turn insights into action.Lead digital marketing. Manage our APAC digital marketing engine with an initial focus on LinkedIn Ads. You''ll build on the solid foundations already laid, working with our designer, UKbased demand gen manager, and crossfunctional teams to ideate, launch, and iterate on campaigns.You''ll drive brand awareness and lead generation especially through lead enrichment and smart use of tools, including AIenabled workflows (e.g., Clay) to scale and personalise campaigns.Leverage concepts like ABM. Understand our audience deeply and deploy accountbased approaches to engage potential customers in the micromarkets and identities they reference.What you''ll bringSolid collaboration and relationshipbuilding skills across Sales, CS, product and crossfunctional partnersA growth mindset experimental, open to feedback, and willingness to learnDeep understanding of how to build and optimise digital campaigns (LinkedIn expertise strongly preferred)Solid analytical capability: able to interpret data without overweighting lowquality signals, ask sharp questions, and translate insights into strategic actionGreat communication skills able to distill complexity and communicate outcomes, learnings, and marketing performance clearly across the companyCuriosity and willingness to deeply understand new markets, industry truths, customer behaviours, and the nuances of construction deliveryHigh creativity and attention to detail to create campaigns that cut through complexity and highlight tangible valueAn interest in events, community, and building longterm relationships in a relationshipdriven sectorBenefitsA highperforming team: Work with a collaborative and motivated group who genuinely enjoy building togetherFlexibility: Remotefirst working with access to a WeWork office when neededThe right tools: A MacBook Pro and a modern marketing tech stackGenuine development: Ongoing training, coaching, and a personal development budgetA focus on culture: We''re focused about making real impact together. Learn more about how we work here.Annual Aphex Offsite: In 2025 our team met for a week in Da Nang, Vietnam, join us to see what 2026 has in store! #J-18808-Ljbffr