We''re looking for a Director-level SEM operator. Not solely a specialist. Not solely an Account Manager. A weapon.Someone who can architect search strategies for enterprise retailers, influence teams, advise CMOs, and still jump into an account and win. Someone who can work on the tools just as well as they can direct the account.Who We AreAt Full Measure Digital (FMD), we do one thing extremely well: Search.No "full service". No distractions. Just SEM + SEO, at scale, for enterprise retail brands with big budgets, complex feeds, and real commercial pressure.Our clients include airlines, international jewellers, and national retail chains - the kind of businesses where small percentage gains mean millions in revenue.The Role (And Why It Exists)SEM is evolving fast - with automation, audience signals, AI-driven bidding, PMax, and feed-based orchestration changing the rules.Most brands don''t just need someone to launch campaigns - they need leadership:Someone who understands automation but doesn''t blindly trust itSomeone who can translate retail complexity into SEM leversSomeone who can align CMOs, merch, ecom, and analytics around a unified search strategySomeone who can shape the future direction of the channelThis role sits directly under the Head of SEM and acts as a multiplier across our biggest accounts and our SEM team.What You''ll Actually DoOwn enterprise SEM strategy for multi-million dollar retail/e-com brandsHands-on account optimisation and SEM data analysis - this should be your bread and butter!Structure feeds, audience frameworks, and bidding strategies that scalePush automation where it works - override it where it doesn''tLeadership Without BureaucracyMentor & influence specialists and seniors (no org charts or titles required)Set standards for account build quality, experimentation, documentationElevate our SEM discipline through training, frameworks, testing & POVsStakeholder Management at the Highest LevelRun WIPs and QBRs with CMOs & senior marketersBuild decks that translate complexity into commercial clarityChallenge thinking (respectfully) when it serves the outcomeOperational Pressure & Problem-SolvingTroubleshoot feeds, MCC setups, attribution, and tracking weirdnessNavigate stock, margins, promotions, seasonality & retail eventsForecast ROAS and growth against real-world constraintsDefining the Future of SearchExperiment with new automation, signals, and AI toolsDevelop internal POVs on PMax, AI-driven bidding, privacy, and multi-channel attributionIdentify how retail organisations should adapt their SEM in the next 3 yearsWho You Likely AreYou''ve already been operating at a leadership level, formally or not.5+ years in SEM (agency-side preferred)Direct ownership of $250k+ monthly budgetsExperience mentoring/leading specialists or podsEnterprise retail fluency (Merch Centre, feeds, promos, stock, margin, events)Real stakeholder presence (C-Suite & senior marketing)A POV on automation, AI, PMax, and the future of SEMYou''re also the kind of person who:Doesn''t panic when performance swings - you diagnose itThinks in terms of business outcomes, not just platform metricsGets excited by complex retail challengesHas opinions, backed by data and experienceIf you''ve ever been the "call them when things break" person, you''ll slot in perfectly.Why This Is a Rare RoleSearch is the hero here, not an add-onEnterprise portfolio with genuine commercial complexity100% Remote in Australia, with a proper home-office allowanceHigh expectations + high trustRetreats twice a year (Think Bali, Byron, Yarra Valley, Port Douglas)You help shape the channel, not just run tasksIf you''ve been stuck in a big agency machine wondering "why are we doing this?", you''ll breathe again here.How to ApplySend your CV or LinkedIn plus short answers to:The largest or most complex Search environment you''ve ledYour POV: Where is enterprise SEM going over the next 23 years?We don''t care if you''ve had the Director title before. We care if you''ve been operating at that level.If that''s you, we want to talk.If you''re unsure - apply anyway, the right people know who they are.Unlock job insightsHirer responsiveness Salary match Number of applicantsYour application will include the following questions:Which of the following statements best describes your right to work in Australia?Do you have experience with Search Engine Marketing (SEM)?How many years'' experience do you have as a Search Engine Marketing Manager?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.Researching careers? Find all the information and tips you need on career advice. #J-18808-Ljbffr
Job Title
Search Engine Marketing Director