Job Title

Full-Time | Leadership Position | Fully RemoteAre you obsessed with building trust, authority, and influence at scale?Do you understand that great branding does not replace direct response marketing, it multiplies it?Do you want to turn a fast-growing business and its founder into one of the most recognisable and trusted voices in the industry?This role could be perfect for you!Who We AreProfitable Tradie is a fast-growing business coaching company built on direct response marketing. Paid Facebook and YouTube advertising currently drives a large share of our leads and call bookings.As we scale into a category leader, we are creating a strategic leadership position dedicated to building brand authority, trust, and visibility at scale through content, media, and thought leadership.This role exists to deliberately shape perception before prospects ever click an ad, book a call, or speak to sales.This is not a social media posting role. This is a leadership position for someone who understands how strong branding improves conversions, increases call quality, and compounds long-term growth.What You''ll Be DoingWe''re looking for a Head of Content & Brand Authority to own the strategy, execution, and growth of our entire content ecosystem.In this role you''ll:Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equityLead the podcast to grow monthly downloads from approx 16,000 to 30,000+Define podcast positioning, content themes, guest strategy, and distributionEnsure every episode and piece of content serves a clear strategic purposeTurn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metricsCreate frameworks, contrarian perspectives, and point-of-view content that shapes the marketOwn YouTube as a long-form authority platform with deep dives, breakdowns, and case studiesAlign content with buyer objections, market sophistication, and sales conversationsOversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iterationLead the strategy and execution of the founder''s personal brand, positioning them as a category leaderProtect the founder''s time through leverage, systems, and repeatable formatsCreate systems to repurpose, amplify, and distribute content across all channelsManage and develop the Marketing Coordinator, setting direction, standards, and execution rhythmWhere experience fits, this role may also extend into PR, partnerships, podcast guesting, and broader industry visibility.Who You AreWe''re after someone who thinks like a strategist, creates like a storyteller, and understands how content drives revenue.You''ll succeed in this role if you:Have built or scaled a personal brand, media property, or content-led businessUnderstand direct response psychology, sales conversations, and buyer behaviourHave strong creative taste and the confidence to hold a clear point of viewThink in systems, frameworks, and leverage, not individual postsAre comfortable shaping narratives and challenging industry normsCan lead, coach, and elevate a junior team memberThis role is not for someone who just wants to post content, prioritises aesthetics over ideas, avoids strong opinions, or has never meaningfully grown an audience.Why Join Us?You will directly influence brand perception, lead quality, and long-term growthYou will build a category-leading authority brand from the insideYou will work closely with the founder and leadership teamYou will have long-term growth opportunities as the business scalesYou will have freedom to build systems, not just execute tasksYou can do all of this fully remote, from anywhereIs This Your Moment?If this role sounds like a bit of you, apply now.Send your CV, cover letter, and examples of relevant work (channels you''ve built, brands you''ve scaled, or content strategies you''ve led)Life is about moments...Is this your moment?Unlock job insightsResearching careers? Find all the information and tips you need on career advice. #J-18808-Ljbffr