Job Title

We''re bitesoft. We''re rebuilding orthodontic care from the ground up.Specialist-led. Tech-enabled. Designed to fit into real life without the runaround. We''ve built a system that combines real orthodontist oversight with smart monitoring and fewer appointments so people can straighten their teeth without turning it into a second job.Now we''re building something bigger and we need someone who can scale what we''re creating.We''re looking for a performance marketer who knows how to take a credible system and turn it into predictable growth. Someone who understands funnels, CAC, LTV, and creative testingbut also gets that trust and clarity drive conversion more than hype ever will.This isn''t about flashy campaigns or before-and-after theatrics. It''s about building a sustainable growth engine for a brand that''s rewriting the rules in a category that badly needs it.The roleYou''ll own paid acquisition end-to-end. This means building, testing, and scaling the channels that drive qualified patient leads.You''ll collaborate with our marketing and creative team on messaging and assets, but paid acquisition is yours to own completely. Full autonomy. Direct founder access. Fast decisions.What you''ll ownPaid channel strategy and executionMeta/Facebook & Instagram:Build and scale paid social campaignsTest creative (video, static, UGC, carousel)Optimise audiences, targeting, and biddingDaily optimisation and budget allocationGoogle Ads:Search campaigns (high-intent keywords)Display and remarketingYouTube advertisingPerformance Max campaignsTikTok Ads:Test and scale TikTok paid advertisingAdapt organic content for adsBuild creative testing frameworkEmerging Channels:Evaluate new platforms (Pinterest, Reddit, Snapchat, programmatic)Test fast, scale what works, kill what doesn''tBuild playbooks for successful channelsCreative and optimisationBrief creative and marketing team based on performance dataTest messaging variations across channelsLeverage organic content for paid campaignsIdentify what''s working and iterate fastRun A/B tests on landing pagesEnsure message match between ads and pagesData tracking and reportingConversion Tracking:Set up and maintain tracking across all platformsKnowledgable with server-side tracking where needed (CAPI, enhanced conversions)Troubleshoot tracking issuesAnalytics & Reporting:Report on CAC, ROAS, LTV, conversion rates by channelFrequent performance updates to founders with insightsData-backed budget allocation decisionsStrategic growth workDecide which channels to invest in based on performanceBuild testing frameworks for new channels and creativeDocument what works in playbooksHelp shape go-to-market as we expand into new marketsEnsure marketing reflects the integrity of our systemWhat success looks likeYou''re winning when:CAC decreasing consistently across channels3-5 channels working profitablyBudget scaling based on data, not gut feelNew channels tested systematicallyPatient lead flow predictable and growingYou know exactly what works, why it works, and how to scale itWhat we''re afterExperience & Skills:3-5+ years in performance marketing (health, wellness, or considered-purchase categories ideal)Deep fluency in Meta Ads, Google Ads and TikTokExperience with other platforms (Pinterest, Reddit, Spotify)Proven track record reducing CAC and improving ROASData & Analytics:Strong understanding of conversion tracking, attribution, analyticsExperience with GA4, Google Tag Manager, pixel implementationCan troubleshoot tracking independentlyUnderstand server-side tracking and other data tools/ platforms for growthStrategic Thinking:Healthy skepticism of vanity metrics you care about CAC, LTV, payback periods, unit economicsTest channels quickly, decide to scale or kill based on dataBuild frameworks and playbooks, not just run campaignsUnderstand healthcare marketing requires nuance, not just scaleWorking Style:Self-directed don''t need hand-holdingComfortable in fast-moving, lean teamCollaborative with creative and content teamsBias toward action and testingCare about growing something that mattersBonus:Multi-market campaignsWhat you''ll getGround Floor of Something exciting: You''re joining at the inflection point right as we''re building the next evolution of what we''ve started. This isn''t "optimise existing campaigns." This is "build the engine that proves a new model works." You''ll shape how we acquire patients from day one.Work That Actually Matters: Help thousands of people access orthodontic care that actually fits their lives. No gimmicks, no shortcuts just a system that works, built by people who care. Your campaigns will drive real impact, not just vanity metrics.A Team on a Mission: Work alongside founders and a hungry team who are building something they believe in. We''re not here to incrementally improve a broken system, we''re here to rebuild it. Everyone owns their domain. Everyone moves fast. Everyone cares.Freedom to Build:Direct access to foundersFull autonomy on your channels test what you want, kill what doesn''t work, scale what doesFully remote with the flexibility to work from our office when you need focused collaboration or just want to be around the teamCompensation That Reflects Impact:$100-130K AUD basePerformance incentives tied to real outcomesThe Satisfaction: Build something people trust in an industry that badly needs it. Know that your work helps people feel more confident. Be part of a team rewriting the rules, not just playing by them.How to applySend:Your CV or LinkedInA short note (not a cover letter) on the best campaign you''ve ever run and why it worked #J-18808-Ljbffr