Job Title

CAPI is a proudly independent Australian drinks company, built on premium quality, local sourcing, and a commitment to doing things the right way for our customers, our partners, and our planet. We''re growing fast in the On-Premise channel and we''re looking for a strong commercial leader to help take us to the next level.We''re hiring a Regional On-Premise Business Manager NSW & QLD, based in Sydney, to lead our On Premise commercial performance across the Northern territory.The OpportunityThis role is accountable for driving CAPI''s On Premise growth across NSW and QLD leading a team of BDMs, deepening key account relationships, and lifting the performance of our wholesale partners.You''ll own the territory sales budget, build and execute clear growth plans, and ensure CAPI shows up as the premium, preferred choice in the venues that matter.This is a hands-on, field-based leadership role for someone who loves the world, knows how to build high-performing teams, and is energised by winning with customers.What You''ll Be Responsible ForLead and develop a high-performing teamLead, coach and support BDMs across NSW & QLD to deliver channel and customer targetsDrive a high-performance rhythm through 1:1s, joint field days and capability developmentBuild a culture of accountability, customer focus and commercial sharpnessOwn sales delivery and commercial performanceOwn the On-Premise revenue and volume budget for the Northern territoryBuild and execute monthly, quarterly and annual sales plansManage trade spend with discipline, ensuring strong ROI and commercially sound decision-makingManage and grow key accountsLead relationships with priority groups, premium hotels, restaurants and focus channelsBuild tailored account plans to grow distribution, rate of sale and brand presenceIdentify and convert high-value opportunities in line with CAPI''s premium positioningDrive wholesaler strategy and executionLead execution of national wholesaler strategies in the regionPartner with state-based wholesale teams to ensure CAPI is actively ranged, promoted and recommendedDeliver training, in-market sessions and ride-alongs to lift wholesaler capability and executionAccelerate new business acquisitionIdentify and secure new high-potential venues aligned to CAPI''s brand and growth strategyLead negotiations on ranging, pricing, partnerships and activation opportunitiesShape and execute the growth strategyBuild the annual territory growth strategy, incorporating distribution, pipelines, wholesaler goals and brand-building initiativesFeed local insights into national planning, pricing, NPD and campaignsPartner with Marketing to execute brand-led programs and premium activations in venueAbout YouYou''re a commercially sharp, on-the-ground leader who knows how to win in On Premise.You bring:Proven experience in On Premise or FMCG beverage sales, ideally across multiple statesA track record of leading field teams to deliver strong commercial resultsStrong negotiation and relationship-building skills with venues and wholesalersExperience managing wholesalers at a regional levelStrong analytical, forecasting and planning capabilityExcellent communication and influencing skills from venue owners to senior wholesale leadersAnd in terms of how you show up:Commercially sharp with strong judgement on pricing, trade spend and customer profitabilityEnergetic, proactive and solutions-focused, with a bias for actionHands-on leader who loves being in-field, coaching and developing peopleResilient and composed under pressure, comfortable leading across multiple states and stakeholdersPassionate about hospitality, premium brands and delivering outstanding in-venue executionWhy Join CAPI?At CAPI, you''ll join a close-knit, values-led team that''s serious about quality, sustainability and building a premium brand the right way.Our employment perks include:9-day fortnight a genuine commitment to balance and sustainable performanceCompetitive salary and performance-based incentivesProduct perks and the chance to work closely with a leading Australian premium drinks portfolioOpportunities for growth, development and broader responsibility as the business scalesA collaborative, entrepreneurial culture where your ideas and initiative are valuedHow to ApplyIf you''re ready to lead a territory, build a winning team and grow one of Australia''s leading premium drinks brands in the On-Premise channel, we''d love to hear from you.Apply via LinkedIn with your CV and a short note on:Your experience leading field sales teams, andA recent example where you grew distribution or rate of sale in On Premise. #J-18808-Ljbffr