Job Title

Overview Ticketek Entertainment Group is a global fan experience company that tickets, promotes and delivers live experiences. Our group includes the Fan Experience Platform (Ticketek), touring, sport, family experiences (TEG Touring, TEG Sport, TEG Experiences), and our digital business (Ovation). About The Role As the Venue Marketing Director (VIC, WA, SA) , you will be the strategic lead for top-tier venue partners, ensuring the delivery of contracted marketing commitments and driving ticket sales. You will shape annual marketing plans and optimize fan journeys by coordinating activity across email, push, in-app, web merchandising, lifecycle automation, and social communities. Leveraging expertise in ticketing and digital merchandising, you will deliver scalable, insight-led marketing plans that enhance revenue, ensure venue satisfaction, and strengthen long-term commercial relationships. This role is based in Victoria. Responsibilities Develop and execute annual venue marketing plans translating business objectives into high-ROI channel strategies, focusing on yield, utilization, and fan experience. Act as a lead digital advisor for top-tier venues, managing strategic relationships and resource prioritization to drive traffic and engagement. Oversee the end-to-end delivery of contracted marketing (Email, Push, SMS, Social), ensuring all deliverables meet SLA standards for accuracy and timeliness. Maintain governance frameworks, including venue-specific blueprints and rate cards, to drive operational consistency and optimization. Partner with Data & Digital Experience teams to analyze performance metrics and present actionable insights to venue partners. Collaborate across CRM, Product, and Ops teams to deliver cohesive fan experiences and brief UX teams on conversion-driving enhancements. Scale support for major on-sales by implementing automated workflows and category blueprints that reduce manual requirements. Integrate venue-specific requirements into existing fan journeys and automated lifecycle triggers (e.g., reminders, upsells, reactivation) to optimize venue outcomes. Drive scalability and innovation by developing automated playbooks and reporting frameworks, and introduce venues to emerging tech like AI and personalization. Monitor market trends in sports and entertainment to keep venue strategies competitive and forward-thinking. Qualifications 7+ years in digital marketing, trade marketing, ticketing, live entertainment, or eCommerce. Proven experience leading strategic B2B relationships with senior internal and external stakeholders. Strong understanding of digital channels (email, app, web, push, SMS, social) and merchandising. Experience interpreting data insights into actionable strategies. Ability to build compelling commercial narratives backed by insights and outcomes. Exceptional stakeholder communication and relationship management skills. Strong understanding of fan/customer lifecycle, segmentation and automated journeys. Proven ability to manage fast-paced, high-volume environments. Desirable Experience working within a ticketing, events, venue, or promoter environment. Exposure to martech tools such as Braze, Fullstory, GA4, CMS platforms. Experience with agile delivery and cross-functional squads. Understanding of CRO or experimentation frameworks. Benefits Complimentary event tickets Birthday and volunteering leave Wellbeing discounts & flu vaccinations Paid parental leave & free employee support (EAP) Global rewards and recognition Learning, development & career pathways A diverse, inclusive, and passionate team Equal opportunities TEG is an equal opportunity employer committed to embracing diversity, respect, and care for our people and communities. If adjustments are needed to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview. Only direct applications will be considered. No recruiters please* #J-18808-Ljbffr