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Job Title


Category & Consumer Insights Manager


Company : Kinrise


Location : Melbourne, Australia


Created : 2026-02-10


Job Type : Full Time


Job Description

Kinrise is a growing, privately owned powerhouse in Australian food manufacturing with some of Australia''s most loved and innovative brands. We describe ourselves as a ''start up with scale'' and have a burning ambition to grow our business. Formed in 2018 the Kinrise portfolio covers Biscuits, Breakfast, Baking, Bakery, and Snackfood categories and has 40+ years making iconic Australian food, with a rich Australian heritage that''s grounded in family origins.Are you a commercially minded insights leader who knows how to turn data into growth? We''re looking for a Category & Consumer Insights Manager to unlock category opportunities, bring consumer and shopper insights to life, and influence decisionmaking across a dynamic FMCG snacking portfolio.Reporting to the Head of Marketing & Innovation, this role plays a critical part in shaping category strategy, driving range reviews, and supporting innovation and growth initiatives with robust insights and analytics.About Kinrise SnackfoodsKinrise is a growing, privately owned powerhouse in Australian food manufacturing, home to some of Australia''s most loved and innovative brands. At our Snackfoods business, we are home to iconic brands such as Cobs and Poppin popcorn brands. We describe ourselves as a ''start-up with scale'' and have a burning ambition to grow our business.About the RoleIn this highly visible role, you''ll sit at the heart of the business, partnering with Marketing, Sales, R&D, NPD and Leadership to:Lead category insights and strategy, ensuring insights are embedded in all key decisionsDevelop compelling category selling stories to support range reviews and innovationIdentify and unlock category growth opportunities through deep consumer, shopper and customer understandingDeliver insightled inputs into business planning, forecasting and NPD business casesManage scan data, dashboards and reporting to deliver clear, actionable insightsMonitor competitor activity and market trends to recommend strategic actionsLead monthly category growth meetings, upskilling stakeholders and driving engagementBuild strong relationships with internal teams and external research partnersAbout YouTo succeed in this role, you''ll bring a blend of analytical expertise, commercial acumen and influencing capability:5+ years'' experience in Category Development or Consumer Insights within FMCGStrong experience working with major grocery retailersProven ability to develop and deliver category growth driversAdvanced analytical capability across quantitative and qualitative dataStrong command of Power BI, scan data and reporting toolsAdvanced experience with data providers (e.g. Quantium)Confident communicator who can translate data into compelling, actionable storiesComfortable working autonomously, managing multiple priorities and ambiguityA collaborative mindset aligned to company values and purposeBachelor''s degree in Commerce, Business, Analytics or a related discipline preferredKinrise''s Perks Work with iconic products that Aussie consumers love. Access to retail discounts through Reward Gateway. Access to LinkedIn Learning to support your continuous learning journey. Additional week of annual leave after 2 years of service. 2 ''You do You'' days per year. Company paid parental leave for Primary and Secondary caregivers.Apply NowIf you''re passionate about consumer insights, category growth and using data to drive results, we''d love to hear from you.Why Join Us?Kinrise is a fast paced, agile business that focuses on your talents and challenges you to perform at your best. An opportunity with us would mean:An opportunity to work with leading Australian-made brands and productsAn exciting role in a growing business with a great history and an ambitious growth agendaSupportive and collaborative team cultureKinrise is committed to creating an environment that welcomes all, celebrates our diversity in all its forms and fosters an environment of inclusion.We recognise that our unique differences are what sets us apart and how we succeed as a team. We are an equal opportunity employer.