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Job Title


Head of Brand Marketing


Company : Bloom Careers


Location : Melbourne, Australia


Created : 2026-02-27


Job Type : Full Time


Job Description

At a defining stage of growth, we are partnering with a design-led homewares and furniture brand known for its on-trend, covetable pieces - the kind you instantly want to add to cart - to appoint a Head of Brand Marketing into a newly created senior leadership role.This is an exciting opportunity for a commercially sharp, brand-led marketer to take full ownership of strategy and shape the next phase of growth. With deep D2C and retail eCommerce experience, you will define positioning, lead major campaigns, and ensure the brand shows up with clarity and commercial strength across digital, retail, and trade channels.This is not a maintenance role it''s a senior leadership position for someone with their finger firmly on the pulse of trends and commercial opportunity, capable of shaping both brand and broader marketing direction.Key ResponsibilitiesDefine, own, and evolve the overarching brand strategy across all channels, acting as ultimate brand guardianSet the strategic direction for campaign planning across D2C, retail eCommerce, and trade channelsPartner with eCommerce to analyse performance data and translate insights into coordinated brand and growth strategiesWork alongside the executive team on marketing budget planning and allocationOversee website, email, paid media creative, and organic social content ensuring alignment to brand strategy and performance outcomesGuide photography, video, and campaign production to elevate brand perception and relevanceLead influencer, PR, and brand partnership strategy aligned to long-term brand equity and growthManage and brief agencies and creative partners to deliver high-impact, on-brand executionBuild, lead, and develop a high-performing marketing team with clear accountabilityAbout YouA senior marketing leader with proven success defining and scaling brand strategy within D2C or retail eCommerce environmentsExperience within homewares, furniture, lifestyle, or consumer retail brandsCommercially astute, data-informed, and deeply brand-ledHighly engaged in modern brand building, with strong instinct for positioning, differentiation, and emerging consumer trendsStrong understanding of marketing trends, customer acquisition, retention, and lifecycle strategyConfident influencing at executive level and embedding brand thinking into broader business strategyA natural leader who inspires teams while remaining strategically hands-onWhy This Role Stands OutOpportunity to shape and scale a design-led consumer brand with strong foundations, surrounded by beautiful, on trend products you''ll loveDirect partnership with the executive team, influencing key commercial and strategic decisionsHigh visibility, high accountability, and meaningful impactCollaborative, passionate, and down-to-earth team cultureCompetitive senior salary package aligned to the role''s scope and influenceSouth Eastern suburbs locationIf you''re a commercially driven brand leader with deep D2C and retail eCommerce experience, this is truly an exciting opportunity to shape a brand''s trajectory in a career defining way.Applications are now open please apply via the link below.All enquiries and applications will be managed with strict confidentiality.